We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.
The Queen of Selfies: Kim Kardashian West
One of the most requested celebrity social media influencers for brands is… drum roll please… Kim Kardashian! At least until the brand learns that it will cost more than $250k for a single post. Some brand categories – diet teas, hair products, and vitamins which can be purchase online – get major traction in immediate sales from brand partnerships with social influencers. Others just get what any other typical form of advertising brings – awareness, which may eventually lead to sales.
However, Kim Kardashian, like all of the Kardashians in general, is still the leading influencer online for social media posts. She knows what she is doing and how to capture an audience. In this blog, Hollywood Branded looks at fee driven branded Instagram posts by Kim Kardashian and why brands clamor to partner with the Queen of Selfies.
Taking A Lesson From Kim
Instagram is a beautiful place for people to showcase their artsy side but while most take photos of Starbucks and scenery, Kim Kardashian West has learned to use Instagram to display her glamorous life.
From photos of her beautiful family to Kimoji’s and creative modeling photos, we think it’s safe to say Kim is no stranger to what people expect from her on social media. We all know that the reality star is quite wealthy, and certainly doesn’t need to earn money at this point in her life. And most might think it’s due to her successful show “Keeping Up With The Kardashians” on E!. But what many don’t know is that she gets paid per branded photo on Instagram or Facebook or even Twitter. In fact, it’s a lot of cold hard cash or also a percentage of business ownership. And many brands gladly pay. Check out our blog A Brand Guide To Kim Kardashian West Instagram Posts.
An Unbelievable Global Reach
Over the last few years, Kim has cultivated a following of over 105 million people, and that’s just Instagram alone. But for someone that said her branding career was over back in 2015, it seems like the most popular Kardashian is still quite in the world of sponsored advertisements.
Yet every blog post is NOT sponsored. And these days less seems to be more – as either she’s getting more discerning in her brand partnerships, or brands are getting a little more reluctant to fork over potentially half a million dollars (or more!!) for a single post.
Those Cute Little Sugar Bears
Kim Kardashian West posted an Instagram photo holding a little blue vitamin near her pearly whites.
The caption reads, “New obsession @sugarbearhair I have two of these a day as part of my hair routine. They are delish! #sugarbearhair #sp“.
Kim usually gets paid over $250k for a photo just like this one, and considering this particular photo received 935,339 likes, this means that Kim got paid about .27 cents per like. Although whether or not all of these likes are truly authentic engagements can be debated. An article from Page Six states that most social media start can make six figure incomes on any one of their social media posts and the Kardashian clan is known to do brand deals as a group for $500k or even six figures, and it’s no surprise that Kim receives over half of that for a single post. Or more – it just depends on the brand category. And competition in the marketplace.
And did you notice that little "#sp" -- well that's part of what the FTC requires now, which you can read more about in our blog 3 Things Brands Need To Understand About FTC Guidelines On Social Influencers and it's an important article to read. The government is really cracking down on influencers (and their brands) who don't follow the rules with some hefty fines.
Fans And Brands Forgive
It seems like she’s finally over her mistake where she posted an Instagram sponsoring Diclegis, a pill that she said cured her morning sickness, when the company hadn’t even tested the product in that way. Ouch! But Kim has grown from that and has come back to even more branded advertisements, on her terms. “I love just posting when something is really authentic. I can smell a mile away when something is not authentic" says the Kardashian, and we couldn’t agree more.
The majority of Kardashian West’s Instagram is consumed by adorable photos of Kim and her hubby Kanye West, travels with friends, and the classic naked photos that we all love, but this hasn’t stopped Kim from posting a sponsored Instagram photo every now and then. Needless to say, Kim knows what she’s doing when it comes to her Instagram and social media in general. In fact, brands should take note and learn from our previous blog, 6 Ways To Market Your Brand Like A Kardashian.
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Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.