8 Great Celebrity and Brand Partnerships That Boosted Sales in 2024

Teri Ward | February 20, 2025 at 10:27 AM

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Star Power in action

Celebrities hold an undeniable power to shape trends, spark conversations, and redefine how brands connect with consumers. In 2024, the marketing world witnessed a surge in groundbreaking partnerships that turned celebrity influence into measurable success. From sold-out product launches to social media frenzies, these collaborations showcased the unmatched value of star power.

These marketing collaborations have redefined how brands leverage fame to build stronger consumer connections. In this article, Hollywood Branded shares the top celebrity partnerships that boosted brand sales in 2024 and explores how these alliances transformed the marketing landscape.

Teri Blog - 2024 partnerships

1. Taylor Swift x Eras Tour Merchandise & Partnerships

Taylor Swift continued her reign as a cultural icon in 2024 with strategic collaborations tied to her record-breaking Eras Tour. Partnering with Capital One, for whom she has starred in commercials promoting her tour, Taylor enhanced her tour’s visibility through co-branded credit card perks, including early ticket access and exclusive merchandise. Capital One’s campaign featured special-edition Taylor Swift-themed cards, which quickly became collector’s items for fans. Additionally, her exclusive merchandise drops during the tour sold out within minutes, resulting in an estimated 30% boost in card applications during the campaign period. The campaign was heavily promoted across social media platforms, with Swift sharing behind-the-scenes content and personalized messages, driving significant engagement.

Great Celebrity and Brand Partnerships Credit: Capital One

2. Zendaya x Louis Vuitton and On Running

Zendaya, a long-time fashion icon, solidified her relationship with Louis Vuitton in 2024 by becoming the face of their high-profile "Timeless Elegance" campaign. Accompanied by exclusive behind-the-scenes content that went viral on social media, the campaign brought a fresh, youthful perspective to the luxury brand. Louis Vuitton’s limited-edition collections curated by Zendaya sold out within weeks, resulting in a reported 25% uptick in sales compared to previous campaigns.

Additionally, Zendaya entered a multi-year creative partnership with Swiss sportswear brand On Running, which debuted with a short film titled "Dream Together." This collaboration highlighted movement and well-being, blending fashion, sport, and culture, setting On apart from its competitors.

Great Celebrity and Brand Partnerships Credit: Louis Vuitton

3. Ryan Reynolds x Mint Mobile

Ryan Reynolds’ continued involvement with Mint Mobile as co-owner and spokesperson once again showcased the power of celebrity ownership in marketing. In 2024, Mint Mobile launched a humorous mockumentary-style campaign titled "Minted," where Reynolds humorously navigated the challenges of running a mobile company. The campaign was amplified through Reynolds' personal social media channels, where he engaged with fans and shared behind-the-scenes content, resulting in a 35% increase in subscriber growth during the campaign period.

Great Celebrity and Brand Partnerships Credit: Mint Mobile

4. Kylie Jenner x Kylie Cosmetics x Ulta Beauty

Kylie Jenner expanded her beauty empire in collaboration with Ulta Beauty by launching a curated collection of lip products through Ulta Beauty at Target in June 2024. This strategic move aimed to make her products more accessible to a broader audience. The launch featured iconic products such as the Matte Lip Kit, Tinted Butter Balm, and High Gloss, which sold out within hours during the launch week. Social media teasers, influencer partnerships, and in-store events drove significant buzz among beauty enthusiasts. Digital campaigns and live-streamed Q&A events further engaged fans, making the collaboration a resounding success and boosting both Kylie Cosmetics’ reach and Ulta’s in-store traffic. The strategic placement of Kylie Cosmetics within Ulta Beauty at Target not only increased product accessibility but also enhanced brand visibility, contributing to a successful expansion in the retail market.

Great Celebrity and Brand Partnerships Credit: Ulta

5. Serena Williams x Nike

In honor of her retirement from professional tennis, Serena Williams partnered with Nike to launch the "Serena Legacy" collection in 2024. This line featured performance and lifestyle apparel inspired by her career milestones. The campaign included a poignant advertisement narrated by Williams and community initiatives such as tennis clinics and panels on women’s empowerment in sports, where Williams made surprise appearances. The campaign’s heartfelt messaging, combined with Williams’ iconic status, resonated deeply with fans, leading to a 20% increase in sales and further cementing Nike’s leadership in sportswear.

Great Celebrity and Brand Partnerships Credit: Nike

6. Beyoncé x Tiffany & Co.

Beyoncé's collaboration with Tiffany & Co. in 2024 introduced the "Blue Legacy" campaign, featuring her wearing iconic Tiffany jewelry in stunning visuals that highlighted the brand's heritage and craftsmanship. The campaign also included a philanthropic component, with a portion of proceeds going to support arts education initiatives. Beyoncé partnered with the brand for an exclusive jewelry line that was promoted through behind-the-scenes videos and personal testimonials, driving both interest and authenticity.

Great Celebrity and Brand Partnerships Credit: Tiffany & Co.

7. Harry Styles x Gucci

Harry Styles continued his partnership with Gucci in 2024, serving as the face of their "Eclectic Elegance" campaign. The campaign featured Styles in a series of artistic visuals and videos that celebrated individuality and self-expression, themes closely tied to his personal brand. Gucci also released a limited-edition collection co-designed by Styles, which included gender-neutral clothing and accessories. The line was promoted heavily on social media, with Styles participating in a TikTok challenge that encouraged fans to show off their own Gucci-inspired outfits. This interactive approach helped Gucci connect with younger audiences, driving a 30% increase in sales among millennials and Gen Z consumers.

Great Celebrity and Brand Partnerships Credit: Gucci

8. Dwayne Johnson x Under Armour

Dwayne "The Rock" Johnson continued his successful partnership with Under Armour in 2024 with the release of the "Project Rock Legacy" collection. This campaign highlighted Johnson's journey from athlete to global superstar, emphasizing themes of perseverance and hard work. The collection included performance gear and motivational content shared through Johnson's social media channels, which boast millions of followers. Under Armour also created a series of fitness challenges tied to the campaign, encouraging fans to share their progress online. This strategy not only boosted engagement but also drove a 25% increase in sales for the Project Rock line.

Great Celebrity and Brand Partnerships Credit: Under Armour

These partnerships exemplify how aligning with the right celebrity can enhance brand visibility, foster emotional connections, and, most importantly, drive sales. By leveraging star power, these brands not only reached new audiences but also created lasting impressions that will likely sustain growth beyond 2024.

Eager To Learn More?

If you enjoyed exploring the biggest celebrity-brand partnerships of 2024, check out these other great reads for more insights on how star power shapes marketing!