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A Look At Hollywood Branded In The Media (Q2 2019)

Stacy Jones | February 12, 2020 at 6:30 AM
Stacy Jones

A Quarter Of PR For Our Agency: April, May + June

The second quarter of 2019 was a wild ride for our agency.  We went viral around the globe thanks to Starbucks and HBO's Game of Thrones (even though it wasn't Starbucks!)  That second quarter I had the pleasure of speaking with 17 media outlets about all things pop culture - besides a coffee cup in an accidental setting.  And then having my words from 3 of those GOT interviews be re-published and shared by several hundred more outlets.  Not bad and just a little incredible!  I owe a very big thanks to several reporters who enjoyed their own virality as well in the process.

The publicity was phenomenal, and helped us in our mission of educating brand marketers on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.  In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q2 2019 including Business Insider, CNBC, CGTN TV, Footwear Daily and Footwear News, Global Business, MarketWatch, Money, NBC News, WWD, USA Today, and more.  Join me in a walk down memory lane...


q2 2019 press

Business Insider June 27, 2019

How Netflix and HBO Are Opening Up Marketing Opportunities For Their T.V Shows That Usually Only Blockbuster Movies Get

I spoke with Ashley Rodriguez, who has been doing amazing work for Business Insider on the inner workings of Netflix and other entertainment platforms, on how cross promotional marketing strategies work.

Read the article here


Bloomberg June 19, 2019

Walmart’s Deal With Ellen DeGeneres Shows How Much America Has Changed

I spoke with Ben Steverman and Matthew Boyle’s writing team about how Ellen and how brand marketers perceive her, has evolved over the decades.

Read the article here


Footwear Daily & Footwear News May 28, 2019

Here’s What Kylie Jenner Is Up Against in the Baby Market

I spoke with Erin Clack about Kylie Jenner’s new foray into the baby market as a celebrity mom.

Read the article here


CGTN TV May 19, 2019

Stacy Jones Discusses The Legacy Of 'Game Of Thrones' After Eight Seasons

I spoke with Rachelle Akuffo about how HBO has created massive marketing success and licensed deals with brands to help co-promote their largest TV series ever, Game of Thrones.

Watch the TV interview here


Money May 13, 2019

The Value Of Starbucks With Game Of Thrones

I spoke with Jessica Lee about the global impressions and media value from the Game of Thrones perceived Starbucks moment in the limelight for both the show and Starbucks.

Watch the video here


WWD May 12, 2019

How Rihanna’s LVMH Deal Could Change the Future of Celebrity and Fashion Branding

I spoke with Booth Moore about how Rihanna has become a marketing legend and fashion icon that brands are clamoring to partner with.

Read the article here


 

Business Insider May 7, 2019

The Misplaced Coffee Cup On Game Of Thrones Is Worth $2B To Starbucks In Free Publicity

I spoke with Tom Murray and kept him up to date as the media values for Starbucks and Game of Thrones skyrocketed. This article went viral, leading to dozens upon dozens of publications picking it up. Thank you Tom!

Read the article here


USA Today May 6, 2019

Can Starbucks Cup on 'Game of Thrones' Translate to Billions in Free Advertising?

Kelly Tyko reported using stats I had provided on the PR value Starbucks received from Game of Thrones.  

Read the article here


CNBC and NBC News May 6, 2019

Starbucks got an estimated $2.3 billion in free advertising from ‘Game of Thrones’ gaffe, and it wasn’t even its coffee cup

I spoke with Sarah Whitten about the media value and overall impressions for Game of Thrones.  This article went viral, leading to dozens upon dozens of publications picking it up.  Thank you Sarah!

Read the article here or here


Market Watch May 6, 2019

That ‘Game of Thrones’ Coffee Cup is Worth at Least $250,000 to Starbucks

I spoke with Nicole Lyn Pesce about what it costs to put a brand into a movie or TV show, and provided metrics on what the cost might be for the accidental cup in the Game of Thrones.  I have to thank Nicole, as it is due to her original reporting my Hollywood Branded went viral with reporters following up to dive in even deeper to the story and value. Thank you Nicole!

Read the article here


Let Hollywood Branded Help You Up Your Pop Culture Game!

You can check out more interviews with our agency through the years on our press page at this link

Read about our Q4 2019 PR here.

While we absolutely love the press interviews we receive, we also create a lot of content through our daily blog and our weekly podcast.  Make sure you sign up to stay up to date with innovative marketing opportunities, and learn how to better leverage the pop culture world! You can sign up for our podcast below.

influencer marketing mistakes podcast

Topics: Celebrity Partnership, Social Influencers, Product Placement & Branded Content, HB Podcast

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.