A New Spin On Product Placement
There are brands who have funded and helped launch movies... and then there are brands who have created fake movie trailers to help launch their brands. These long form videos are typically housed on the brand's website and YouTube pages, and promoted through digital buys. They can be broken down into teaser pieces and promoted through social media, and pitched as PR stories for media to pick up and carry on their own outlets. It's actually pretty genius.
And the big win is that they allow the brand to have some fun and approach the consumer in a much more engaging content piece than a traditional ad. And it's not an entirely new phenomena - musicians have used fake movie trailers to launch their own new releases in the past. In this blog, Hollywood Branded looks at two brands who have created TV ads that are in fact fake movie trailers for their new product launches.
Tourism Australia - Chris Hemsworth
Want to get people to talk about your country? Bring back a film from the past that was a massive hit! As part of the 'get attention but don't pay for a Super Bowl ad' stunt, Tourism Australia partnered with Danny McBride and Chris Hemsworth to create two trailers for a supposed new "Crocodile Dundee" film. Side note, Chris Hemsworth is an ambassador for Tourism Australia.
Taco Bell Launches French Fries... With Josh Duhamel's Web of Fries
Robert Graham And The Brand's 1970's Car Movie Trailer
Back in March 2016 a four-minute trailer (I mean ad) for a fake movie was created by the duo behind 2001's Wet Hot American Summer, written by Michael Showalter and directed by David Wain. The ad was for the fashion brand Robert Graham, in the style of a trailer for a fake 1970's car movie called The Second Sound Barrier.
In order to bring the fake trailer to life, the filmmakers and brand cast real life celebrities to further seal the deal on the Hollywood play at realism. Juliette Lewis has a prominent role in the trailer, and we watch Jeremy Sisto, Peter Mensah and Vincent Kartheiser try to break "the second sound barrier" which is "a speed beyond the limits that mankind has already pushed beyond."
Again, a win at creating engaging content that consumers could buy into.
Now, if you don't know the style of Robert Graham, I think this picture sums up perfectly why a 1970's car movie fits the brand oh-so-well. It's totally perfect.
Watch the 4 minute trailer here:
Using Celebrities To Sell Your Brand
Also be sure to check out these blogs our team wrote on how to best work with celebrities!
- 8 Steps to Leverage Celebrity Talent To A Brand's Advantage
- Agency Interview: Los Angeles Business Journal Celebrity Swag Bags
- Cause Related Marketing Campaigns Getting The Celebrity Treatment
- 12 Steps To Celebrity Event Sponsorships
- 8 Steps To Inviting A Celebrity To Your Event And Saving Some Money In The Process
And also check out our guide to Product Placement and Promotions, where brands can learn how to best leverage 3rd party content to make their own brand gain some extra star power along the way. Click below to download the e-book!