<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

An Inside Look At Indie Films And Brand Partnerships

Posted by Stacy Jones on August 22, 2017 at 6:30 AM


The Assumption About Indy Film Brand Partnerships

Independent film producers call our agency on an almost daily basis, under the impression that numerous brands are just waiting to open their pocket books to finance feature films -- brand shows up onscreen and, Abracadabra! Money in the production’s pocket.

While this impression is certainly not supported by fact, despite what the media often implies, corporate brand partnerships with independent feature films can indeed help a production gain a foothold to additional financing they may not have otherwise had. And it can be a fantastic partnership opportunity for the brand.  At a minimum, a brand partnership can provide significant production savings to help lower the production's cost bottom line.  In this blog, Hollywood Branded takes a look at what makes an indie film product placement a great partnership opportunity for a brand.


Why Independent Films Make Good Brand Platforms.png


The Brand Partnership Options

We often present in our blogs the viewpoint of how product placement benefits the brand.  In this blog post, while those reasons are still being shared, we are pulling back the curtains so brands can better understand their own value to a production.

With a handful of very rare exceptions a brand is not going to provide an independent film with a 7 figure + financing opportunity, whether the deal is credited as a brand integration or the brand as co-producer. Instead, the brand may offer significant production savings through the following:

1. Loan of the product that the production otherwise would have had to purchase or at the least rent.  This can be a considerable cost.  Realize that EVERYTHING on the set has to be secured to make it look like real life.

2. Trade out of product, providing the production with extra product for the cast and crew with food to eat, beverages to drink, cars to drive, hotel room nights to stay, airlines to fly, clothes to wear… the list is endless.

film_money

3. Cash fee – likely not as much as the producer dreams of, but still cash - paid for showcasing the brand on screen with full logo, positive usage and brand messaging incorporated into the storyline.

How Product Placement &  Co-Promotional Marketing Works


Capitalize On Cheap Publicity Through Strategic Cross Promotions

Cross promotion of a film through the brand’s media, social media and/or retail points of display, brings new eyes to the film property and influences those future all-important box office ticket numbers. This can help the production save marketing dollars that they – or their future distribution partner – would have to spend, and makes their property a lot more attractive to distributors overall. This also makes the production more likely to attract gap financing partners, as the film property is more likely to be seen as a success and a worthwhile risk.

how your product placement program works

Do you wonder why productions event want to use product placement? Read our blog 3 reasons why productions use product placement we discuss reasons why productions WANT to use product placement.


What's The First Step

Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think,  and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Download The Infographic

Source: NoFilmSchool.com

Topics: Strategic Partnerships

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site


Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.
 

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing