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    David Di Miele

    Recent Posts

    Facebook's Year from Hell: Why Celebrities & Brands Are Cutting Ties

    Posted by David Di Miele on August 2, 2018 at 4:32 PM

    Change Is Happening

    Throughout Facebook’s meteoric rise from 2006 college platform to global social network phenomenon, the social platform faced very few bumps along the road. In fact, the company’s growth to a $500 billion market cap was unlike anything financial analysts had ever seen before. It sure seemed like Facebook was that special company immune to the risks and difficulties that most large corporations faced.

    And celebrities, influencers and brands all flocked to speak directly with their fan bases.  But with the trolls and fake accounts that were set up to be very divisive, that all changed after the 2016 presidential election. In this blog, Hollywood Branded discusses the PR implications of Facebooks year of hell of negative headlines, and well examine how some celebrities and brands have begun to cut ties with the social media giant.



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    Topics: Social Media Strategy

    Instagram TV: What Brands Need to Know

    Posted by David Di Miele on July 20, 2018 at 6:28 PM

    Yet Another Opportunity To Watch Videos

    Last month, Instagram announced the launching of their new app, Instagram TV (IGTV). After the tremendous success of Instagram Stories, introduced in August 2016 to compete with Snapchat in the short-form video space, the social network is taking things one step further with IGTV: a long-form, vertical video app that’s seamlessly integrated into Instagram.

    It’s no coincidence that, in the very same announcement, Instagram also revealed they have surpassed one billion users, making it the third largest social network after Facebook and YouTube. IGTV represents Instagram’s most aggressive move to date aimed at attracting brands looking to reach wide audiences through integrated content. In this blog, Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions through branded video content, and shares some current case studies of what brands are doing on the platform.   



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    Topics: Social Media Strategy, Product Placement & Branded Content, Social Influencers

    How Brands Are Making a Digital Impact at the 2018 World Cup

    Posted by David Di Miele on July 9, 2018 at 10:01 AM

    With Three Billion People Tuning In... Marketing Dollars Join The Game

    As the World Cup tournament heads down the final stretch, the on-field battle for soccer supremacy isn’t the only fierce competition taking place. Off the field, brands -- both big and small -- are competing for consumers’ attentions in more ways than ever before. According to FIFA, three billion people watched the 2014 World Cup, with another estimated 280 million tuning in online or on a mobile device.

    This digital trend is expected to grow exponentially for the 2018 World Cup in Russia, and the tournament's even been dubbed the first truly digital World Cup. In this blog post, Hollywood Branded looks at how brands are making a digital impact at the 2018 World Cup, and taking advantage of the spike in online fan engagement.



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    Topics: Sports Marketing, Strategic Partnerships

    How to Leverage Music Videos for Branded Content Partnerships

    Posted by David Di Miele on June 21, 2018 at 12:51 PM

    Music Product Placement Is Not Just For Teenagers

    A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

    But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.



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    Topics: Product Placement & Branded Content, Social Influencers, Celebrity Initiative

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