Yet Another Opportunity To Watch Videos
Last month, Instagram announced the launching of their new app, Instagram TV (IGTV). After the tremendous success of Instagram Stories, introduced in August 2016 to compete with Snapchat in the short-form video space, the social network is taking things one step further with IGTV: a long-form, vertical video app that’s seamlessly integrated into Instagram.
It’s no coincidence that, in the very same announcement, Instagram also revealed they have surpassed one billion users, making it the third largest social network after Facebook and YouTube. IGTV represents Instagram’s most aggressive move to date aimed at attracting brands looking to reach wide audiences through integrated content. In this blog, Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions through branded video content, and shares some current case studies of what brands are doing on the platform.