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    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on November 12, 2018 at 11:08 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



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    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

    The Increasing Trend Of Political Branding

    Posted by Greg Smith on November 6, 2018 at 10:47 AM

    Brands Rock The Boat With Calls To Vote

    Regardless of where you stand on the political spectrum we can definitely all agree that times are now more overtly political than ever before. While avoiding politics was previously a standard tactic in branding, we’re seeing an increasing shift away from this practice, specifically in this most recent 2018 election.

    In fact, brands of many different industries and sectors have begun using their platform to address political issues in both partisan and nonpartisan efforts. In this blog post, Hollywood Branded examines the growing trend of brands using political messaging as a part of their marketing strategy.



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    Topics: Public Relations

    Promotional Products And Their Impact On Your Brand

    Posted by Tyra Dumont on October 30, 2018 at 5:31 PM

    What Are Promotional Products?

    You've seen awesome examples of promotional products, items branded with a company logo and gifted with the hopes the company will stay top of mind in your daily life.  And sometimes, there may actually be instances where you can't wait to get your hands on that branded freebie item that you picked up at a trade show, got delivered in the mail or were gifted at the time of purchase... however you happened upon it by  some on-purpose reason of the company. And then with other items that the company wants you to snatch up and keep forever... not so much. 

    But do these products really impact your brand and its sales? Or is it just a waste of time and money? You'd be surprised to learn that over time, promotional items can actually be extremely impactful in increasing your brand awareness. In this blog, Hollywood Branded examines how promotional products impact your brand’s sales and awareness and can be a supplement to your marketing plan.



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    Topics: Public Relations

    Mistake #24: Not Realizing The Importance of A Public Relation Plan For Your Brand

    Posted by Stacy Jones on October 22, 2018 at 11:53 AM

    Why We Believe PR Is Important As A Marketing Agency

    Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

    Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life. In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.



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    Topics: Public Relations, Marketing Best Practices

    Case Study: The Strategic Use of Controversial Celebrity Endorsement

    Posted by Chloe Wang on October 11, 2018 at 3:49 PM

    Nike's Latest Ad Campaign

    It's common knowledge that one of the most effective marketing tactics for brand advertising has always been through celebrity endorsement. However, when choosing which celebrity to work with, companies have to be extremely careful, since controversial celebrities can backlash on the brand image. Nike announced Colin Kaepernick as a major part of its 30th anniversary for the “Just Do It” campaign at the beginning of September. It soon led to several boycotts nationwide – a Rhode Island town council even approved a nonbinding resolution to boycott Nike products (although it was revoked a week after due to the widespread backlash).

    Despite the outrage of some consumers (with extreme reactions, such as burning their Nike shoes), Nike’s sales, in fact, has increased 31% from Sunday through Tuesday over Labor Day. In this blog, Hollywood Branded shares what impact Nike's latest ad campaign had on the brand and discusses how it succeeded with its controversial celebrity endorsement.



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    Topics: Celebrity Initiative, Public Relations

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