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    Case Study: What Brands Can Learn From Creating A New Brand Identity

    Posted by Dumisa Moyo on September 5, 2018 at 8:36 AM

    Modernizing Your Brand Can Yield To Major Sales And Awareness Changes

    Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity.  One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.

    With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.  

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    Topics: Event Activations, Digital Marketing, Inbound Marketing

    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.

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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

    How Companies Co-Brand Themselves With The Royal Wedding

    Posted by AJ Henry on May 17, 2018 at 12:15 PM

    The Most Talked About Event Of The Year

    The royal wedding is set to take place on Saturday, May 19th at St. George’s Chapel in Windsor, England, a small town just west of London. This heavily anticipated event will be one of the most highly broadcasted events on TV, with viewer numbers expecting to exceed the 23 million that tuned in for the 2011 royal wedding between Prince William and Kate Middleton.

    Brands and TV networks have been working for months planning on ways to capitalize on this widely viewed even. So what's all the fuss about and what makes this royal wedding the royal wedding of all royal weddings?  In this blog, Hollywood Branded explores why this royal wedding is so special and how companies co-brand themselves with the Royal Wedding. 

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    Topics: Event Activations, Product Placement & Branded Content

    The Power Of Award Shows For Brands

    Posted by Stacy Jones on February 16, 2018 at 2:12 PM

    The Oscars - A Brand Known Around The World As "The Best"

    The Oscars itself reaches about 30 odd million people in the United States, and as reported The Oscars (there is no way to confirm this) "hundreds of millions" of people watch the ceremony around the world.  In the prime time of smack of the middle of the night in many countries in fact.  But the fact is, how many people internationally watch the awards show doesn't matter - as the name itself carries the weight of gold, and allows all those associated with it to be considered Oscar Worthy - and the best of the best.   

    The magazines and digital coverage of the event are what people race to consume, allowing brands who are able to find a watch to become involved, from official capacity as sponsors down to gifting events and red carpet walks rubbing shoulders with celebs at off site events, a shimmer of that gold star dust.  From who wore what, to branded red carpet step and repeats at after parties, or champagne toasts, brands are indeed involved in every aspect of the Oscars. In this blog, Hollywood Branded discusses the best ways to leverage the Oscars for brand marketing partnerships.

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    Topics: Celebrity Initiative, Event Activations, Product Placement & Branded Content

    How To #5: The Celebrity Swag Bag Gifting

    Posted by Stacy Jones on December 29, 2017 at 9:30 AM

    The Celebrity Swag Bag

    Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events.  Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.

    Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand.  But how do you get your brand chosen for this star dusted PR opportunity? In this blog, Hollywood Branded shares 8 ways to successfully leverage brands for celebrity swag bag gifting that leverage press and provide content takeaways for marketers.

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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

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