The Oscars - A Brand Known Around The World As "The Best"
The Oscars itself reaches about 30 odd million people in the United States, and as reported The Oscars (there is no way to confirm this) "hundreds of millions" of people watch the ceremony around the world. In the prime time of smack of the middle of the night in many countries in fact. But the fact is, how many people internationally watch the awards show doesn't matter - as the name itself carries the weight of gold, and allows all those associated with it to be considered Oscar Worthy - and the best of the best.
The magazines and digital coverage of the event are what people race to consume, allowing brands who are able to find a watch to become involved, from official capacity as sponsors down to gifting events and red carpet walks rubbing shoulders with celebs at off site events, a shimmer of that gold star dust. From who wore what, to branded red carpet step and repeats at after parties, or champagne toasts, brands are indeed involved in every aspect of the Oscars.
In this blog, Hollywood Branded discusses the best ways to leverage the Oscars for brand marketing partnerships.