ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

info@hollywoodBranded.com | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

Posted by Stacy Jones on November 28, 2017 at 10:16 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Successful Celebrity Event

When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

Not only do these celebrities not attend for free -- you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet? Need them there for a photos shoot? Spend more in the long run.  In this blog, Hollywood Branded provides 8 steps to inviting a celebrity to your event and insight into what steps a brand manager needs to take to not sabotage the partnership, ensuring that the brand gets everything they need from the celebrity endorser experience.

Read More

How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Stacy Jones on June 1, 2017 at 10:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

Read More

4 Tips To Make Your Social Media Marketing Summer Ready

Posted by Stacy Jones on May 31, 2017 at 7:42 AM

TOPICS | Event Activations, Creative Content, Digital Marketing


How To Boost Your Brand's Social Media Game For The Summer

Summertime is here, and that means people are going on vacations, spending time outside, and spending their hard earned cash on fun products and activities. Summer is an important time to solidify your brand image and to market to your audience.

And summer is another time of year that consumers are faced with A LOT of distractions.  In this blog, Hollywood Branded gives you our top 4 tips for your brand's social media marketing this summer to help it stand out and get noticed.

Read More

Hollywood Branded Influencer Marketing Infographic Library Now On Pinterest

Posted by Stacy Jones on May 28, 2017 at 4:17 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations


We've Done It!

It's taken some time... and we are very proud to say we have launched our entire Influencer Marketing infographic library on Pinterest!  In the upcoming days, weeks and months more of our content will be added to the already burgeoning amount of blogs and training materials available. Our agency spends a considerable amount of time to create materials to help brand marketers learn to leverage influencers and entertainment content marketing to a higher degree within their own marketing efforts. And we want to share it with you!

In this blog, Hollywood Branded shares with you ALL of our infographics on influencer marketing content now available at the click of your mouse in our Pinterest marketing library, available at https://www.pinterest.com/HollywoodBranded.

Read More

How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

Posted by Alexis Tawater-Tiedemann on May 26, 2017 at 11:16 AM

TOPICS | Celebrity Initiative, Event Activations, Digital Marketing


The Charity Reached Massive Success - With A Little Help From Some A-Listers

Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause. In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

Read More

Mattress Firm & Steve Wozniak Team Up For A High-Tech Celebrity Endorsement

Posted by Stacy Jones on May 22, 2017 at 7:18 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


The Tech Celeb Will Now Be Selling You Mattresses

As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.

Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off." In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.

Read More

Podcast Episode 10: 8 Tips To Have A Remarkable Hollywood Swag Bag Strategy For Your Brand

Posted by Stacy Jones on May 10, 2017 at 6:37 AM

TOPICS | Celebrity Initiative, Event Activations

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones in this podcast series, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded shares an 8 step strategy on making your Hollywood swag bag as valuable as it can be for your brand.  

Read More

Podcast Episode 6:  Steps For Successful Celebrity Event Invites  [Infographic]

Posted by Stacy Jones on April 14, 2017 at 11:55 AM

TOPICS | Celebrity Initiative, Event Activations


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded unlocks the 6 untapped secrets to create a successful celebrity driven event,  and the impact of celebrity partnerships with consumers. 

Read More

Podcast EP 4: How To Have A Successful Celebrity Event Activation [Infographic]

Posted by Stacy Jones on March 29, 2017 at 9:56 PM

TOPICS | Event Activations


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy discusses additional steps a brand manager needs to take to have a successful celebrity event activation, ensuring the brand receives everything it needs from the experience. And check out our infographic!

Read More

4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot

Posted by Stacy Jones on March 24, 2017 at 11:03 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


How Original Content Is Taking Over Brand Marketing

With the rise of the digital era, it is more important now than ever to market your brand in a fresh, effective way. Simple advertisements are going by the wayside as brands look to incorporate creative content into their marketing strategies.

There is a rule of thumb that it takes seven times for a consumer to remember traditional advertising - and branded content and product placement can up that memory trigger to a massive degree. But that's not even one of the top reasons original content is taking over brand marketing.  In this blog, Hollywood Branded looks at four big reasons why branded content is better for brand marketers than the traditional ad spot.

Read More

Who Are You Wearing? Celebrity Styles On The Red Carpet

Posted by Jessica Moore on March 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Event Activations


How The Oscars Gave Fashion Brands A Makeover

With awards season in full swing, Hollywood’s most prestigious award show has come and passed, so too has fashion brand’s largest product placement opportunity. Over the years the infamous inquisition of what designer the stars are wearing has become synonymous with red carpet culture at the Academy Awards.

With Hollywood’s elite dropping every brand amalgamated into their outfit – quite literally – from head to toe, it’s no wonder fashion brands are on the edge of their seats, waiting with bated breath for whether or not their name will slip from an A-lister during a red carpet interview. In this blog, Hollywood Branded will explore the most popular question at an award show, and how celebrity styles on the red carpet can take a fashion house from rags to riches.

Read More

How To Video #02: How To Book A Celebrity For A Party Without Spending Millions

Posted by Stacy Jones on March 7, 2017 at 9:22 AM

TOPICS | Celebrity Initiative, Event Activations

The Trick To Keeping Costs Affordable

Inviting celebrities to corporate events while managing to keep costs as low as possible and downlplay possible risk can be extremely challenging for brand managers.  Not only is the celebrity going to want a paycheck, their manager or talent agency is going to want their 10% cut as well.   Which makes that negotiation become very tricky business.

And then there is the whole 'risk' factor.  What if the celebrity you invite does some collossal "bad" thing right before your event.  Or what if they just break their ankle when getting into the car service on the way to your event (hey, it happened to us!)  Things happen, and you need to have a safety plan in place.  In this blog, Hollywood Branded's how to video shows brand managers how to book a celebrity for a party without breaking your bank - and a few safety tips along the way.   

Read More

Brand Sponsorship At The 2017 Oscars

Posted by Stacy Jones on March 3, 2017 at 4:59 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations


How Brands Shared The Spotlight With Hollywood's Brightest Stars

The Academy Awards is one of the most dazzling events of the year, drawing massive viewing numbers for ABC.  The network airs the event, both before the show, during and after, giving brands a great opportunity to get eyes on their products - with the addition of some very sparkly star power.

Designers and jewelers are not the only brands who made an appearance during this year's Oscar awards.  Brands like Samsung were presenters, while Lemonheads and Mike and Ikes actually fell from the sky into the hands of waiting celebs in their black tie clothing. In this blog, Hollywood Branded looks at the highlights of brand sponsorships at the 2017 Oscars, and how they won big time. 

Read More

Regal Cinemas & Amazon Studios Provide Oscar Film Viewing Opportunities Pre-Awards Season

Posted by Stacy Jones on February 2, 2017 at 9:21 AM

TOPICS | Event Activations, Creative Content

 


How The Movie Theater Chain And Original Content Creator Are Celebrating Awards Season

Each year, Oscar nominations come out and many people realize they have missed seeing a nominated film while it was in theaters.  And often that film is not available yet to rent before the awards show. Others may have caught the original theatrical release, but wish they had an opportunity to see all the films again - in a traditional movie theater setting. 

In a unique offering, this year Regal Cinemas and Amazon Studios are teaming up to bring Oscar nominated movies to the public by hosting their own "Film Festival" at local movie theaters around the United States. In this blog, Hollywood Branded looks at how Regal Cinemas and Amazon Studios provide Oscar film viewing opportunities pre-awards season.  

Read More

The Benefits of Music Festivals For Brand Marketing Opportunities To Millennials

Posted by Stacy Jones on January 27, 2017 at 3:25 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations

The Festival Market

Another music festival season is about to build into full swing, supported by buzz and chatter in anticipation. At least if you are a millennial.  From Coachella to EDM to Rock the Bells, each year the music festival culture continues to grow in popularity. And with increasing popularity comes increased interest from marketers.

Why? For one reason, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.  In this blog, Hollywood Branded discusses the benefits of music festivals for brand marketing opportunities to millennials.

Read More

Get Your Product In An Award Show Gift Bag

Posted by Stacy Jones on January 6, 2017 at 9:30 AM

TOPICS | Celebrity Initiative, Event Activations

The Benefit Of The Official Award Show Gift Bag

The ‘official’ award show gift bag is typically a gift of bliss for the A-list award recipients, and those few ‘others’ who have opportunities to later win them through various sweepstakes giveaways held to garner press and attention for the products contained within.

Brands of all categories benefit from the recognition and popularity products gain from the brush of celebrity fame – whether at the Golden Globes or through countless other Hollywood seeding opportunities at events.  In this blog Hollywood Branded discusses how to get your product in an award show gift bag and other alternative options.

Read More

Award Season Is Coming - Ready To Get Your Celebrity Gift Bag On!

Posted by Stacy Jones on October 24, 2016 at 8:30 AM

TOPICS | Celebrity Initiative, Event Activations


Award Season Gift Bags

Award season is just around the corner - and in fact, has already started with the Emmy's!  Around the corner are the Hollywood Film Awards, American Music Awards, Writer's Guild Awards, Gotham Awards and Women's Image Awards - all before 2017 even starts!  And there are fantastic opportunities for multicultural with Soul Train Awards and Latin Grammy's!  And then...January with Golden Globes, Grammy's and finally The Academy Awards.

Brand managers who are interested in understanding how to get your brand in these celebrity gift bag events - and actually get content takeaways to use for social media and PR too - should download our Celebrity Gift Bag 101 infographic which will help you ensure your next gift bag partnership is a success!  In this blog, Hollywood Branded provides some quick hints and tricks to get your brand featured in Hollywood's hottest celebrity gift bags.

Read More

5 Ways To Use Snapchat's New Spectacles For Your Brand's Social Media

Posted by Stacy Jones on October 12, 2016 at 9:31 AM

TOPICS | Event Activations, Social Media Strategy


Snapchat Introduces New "Spectacles"

If Apple removing the headphone jack on the new iPhone 7 tells you anything, it's that the big tech companies dictate how and when you innovate. And like it or not, you've got to move forward. Of course, if history is any indication, you'll be glad you did. Wasn't the DVD so much better than VHS?

Snapchat has taken the social media world by storm, doing something Twitter, Instagram or Facebook could not, and it's become the mecca of millennial conversation.  Even celebrities use this medium to give real-time updates to their followers and fans as well as endorse products and brands.  And now, it's becoming even bigger as a tech company.  In this blog, Hollywood Branded introduces the new Snapchat Spectacles and explains what this means for your brand's social media marketing.

Read More

South By South Lawn: Brand Activations At The White House's SXSW

Posted by Stacy Jones on October 6, 2016 at 8:33 AM

TOPICS | Celebrity Initiative, Event Activations

How The White House's Own Response To SXSW Was A Big Win For Brands

Regardless if you like him or not, President Obama's term has been a new era for the White House - and not just policy-wise. From inviting digital influencers to the White House to being the first President on Twitter, Obama has taken the Presidency into the Social Media Age.

Last week, the President invited innovators, scientists, musicians and many more to the White House lawn for the very first "South by South Lawn" modeled after the famous music, arts and technology festival South by Southwest in Austin, TX.  In this blog, Hollywood Branded looks these successful and creative brand activations at South by South Lawn and how they benefited participating brand's social media image.

Read More

Awards Season Is Coming - Is Your Brand Ready?

Posted by Stacy Jones on September 20, 2016 at 9:36 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations


It's The Time Of Year When The Stars Shine The Brightest

It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

Read More

12 Step Brand Guide To Post About The Olympics And Not Get Sued

Posted by Stacy Jones on August 13, 2016 at 10:34 AM

TOPICS | Celebrity Initiative, Event Activations, Social Media Strategy, Sports Marketing


 


It Is Illegal To Post About The Olympics If You Aren’t A Sponsor

Every four years, the biggest and most talked about event of the summer around the world unfolds – the Olympic Games.   People all over the world watch as the best athletes compete and root for their country to win. And they post, tweet snap and hashtag across their social media world.    

The Olympic Games are the perfect platform for brands to connect to a global audience, but unless the brand is one of the official sponsors of the games, there is very little you can post without official approval via a letter from International Olympic Committee (IOC)… and it won’t be a thank you for spreading the word.  In this blog Hollywood Branded shares 12 steps for brands to take to be able to legally share their love and support of the Olympic games to their fan base.

Read More

Euro 2016: How McDonald's Is Winning At Sports Marketing

Posted by Stacy Jones on June 17, 2016 at 1:52 PM

TOPICS | Event Activations, Public Relations, Creative Content, Sports Marketing


Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

Read More

Brands Win Big At The Coachella Music Festival

Posted by Stacy Jones on April 27, 2016 at 7:30 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Social Media Strategy


Why Brands Flock To Impress Millenials At Music Festivals

It's no secret millennials love music festivals, and Coachella is the most popular music festival in the United States.  In fact, it is the highest-grossing music festival in the world and the attendance numbers continue to rise each year.  Nestled just outside of Los Angeles, the festival draws a huge amount of social influencers and celebrities, which brands have taken full advantage of this year. 

In this post Hollywood Branded takes a look at Coachella to recap which brands rose to the top - big and small - by creating stand out marketing campaigns at the festival. 

Read More

3 Reasons To Have Your Brand Have A Presence At Coachella

Posted by Stacy Jones on April 8, 2016 at 8:30 AM

TOPICS | Event Activations



Coachella Isn't About The Music Anymore

Coachella used to be about the music...but now it is one of the biggest fashion festivals of them all.  Everyone finds a way to be inspired by Coachella in some way shape or form. It’s a brand opportunity because the festival appeals so many different kinds of people.

In this blog post, Hollywood Branded takes a look at the benefits of brands having a presence at Coachella. 

Read More

How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

Posted by Stacy Jones on April 6, 2016 at 9:04 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices


Celebrity Events Have Untapped Potential

Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

Hollywood Branded has created this 8 step-by-step guide to help ensure your celebrity event partnership is a win.

Read More

entertainment strategy one on one consultation

FOLLOW US

Content Marketing Library from Hollywood Branded
Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.
 
influencer and entertainment marketing quotes

Search this Site

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Recent Posts

Click to download our product placement 101 infographic