How Big Name Brands Utilize the Olympic Games’ Star Athletes
Though it’s been almost a year since the 2016 Olympic Games in Rio de Janeiro, Brazil, many of the Games’ highest performing athletes are still reaping the benefits of their endorsements during the Olympic Games. Brands often continue to feature the previous year's celebrity athletes in brand endorsement advertising campaigns following the previous Olympics. We continue to see star athletes utilized for these ad campaigns, inclusive of Ashton Eaton, Simone Biles, and Missy Franklin - continuing the endorsement deals aligning the brand with well-known proven winners.
While the Olympics has a black-out period for brands to not feature athletes unless they are official sponsors, the months and years following have no such restriction. This allows both non-official and official sponsors to leverage the power of these global phenomenons. In this blog, Hollywood Branded shares our infographic and dives into how the Rio 2016 Olympic athlete endorsements break records capitalizing on the world’s obsession of athlete’s success.