TOPICS | Celebrity Initiative
How Much Product Placement Is Too Much?
Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences. Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time. And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.
Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously. But sometimes the product placement can be a little too blatant. A little too in your face. So, what makes a product placement a home run win? In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.