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Marketing and advertisement has become very innovative, changing and adapting over the years. Celebrity endorsement has always been a big part of this, but brands must keep this interesting to retain their customers. This often includes crossovers-athletes endorsing cell phones, or musicians endorsing sportswear... in this day and age, celebrity endorsement ads come in all shapes and sizes. No one sticks to one method.
This week, we look at a few celebrity endorsement endorsement ads that use pairings of celebs and brands that you wouldn't necessarily expect with Rihanna, Serena, Mary J and A$AP.
Pop star Rihanna becomes the face of a sportswear company, Puma, in this spot. The camera slowly circles pop star Rihanna as her hit song “B***h Better Have My Money” plays in the background. In a husky voice, she explains why she trains as the camera focuses on her Puma athletic gear and projections of mountains and oceans against her skin. She explains that she is always forcing herself to become better, go further, and be stronger.
This commercial plays on Serena Williams’s recent shocking defeat. The TV is on as she wakes up and gets ready for the day, reiterating her failure and loss. These sounds get louder until Serena goes outside for her run and puts her Beats Audio Powerbeats2 Wireless headphones on to drown out the world around her. As “Rise Up” by Andra Day plays in the background, she remembers her successes and the times she had won as the commercial reminds us to rise up after failure.
Rapper A$AP Rocky sits in his recording studio contemplating which new Samsung phone he should choose. He notes the S6 Edge+ has discreet side notifications which would be good for the ladies; however the Samsung Note5 could help him schedule his next tour and conduct business. He loves the pen and his only concern seems to be if he can get one in gold.
Mary J. Blige, Kerry Washington from Scandal, and Taraji P. Henson make up this star-studded Apple spot that aired during the Emmy awards. The three friends arrive at MJB’s house to the music of Slick Rick…. Once inside MJB shows them Apple Music, which has created a playlist just for her based on her listening habits. They note that it’s like having “a boyfriend that makes you mixtapes right in your laptop.”
Playlists, the new mixtapes. Go ahead ladies! @maryjblige @kerrywashington @TherealTaraji http://t.co/cctGZAhwuP https://t.co/VTnkmeEr4E
— Apple Music (@AppleMusic) September 21, 2015
What kind of celebrity endorsement ads truly work? Sometimes it's all about being relatable. Other times, making the product seem unattainable and glamourous help as well. Either way, celebrity endorsements undoubtedly drive up sales of a product.
Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.
Topics: Celebrity Partnership, Creative Content
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
