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The Kardashian/Jenner sister with the least branded social media post action is Kourtney Kardashian. And in truth, it's a lot less than her sisters. But then again, she has a lot less followers than they do, too. Only 45+ million after all.
Alternatively, Kourtney Kardashian may post just as frequently as her clan, but just takes the posts down faster.
In this blog, Hollywood Branded provides a brand guide to Kourtney Kardashian Instagram posts and shares examples of these fee-based posts for brands to learn from.
Fit Tea and Fit Coffee says that the company is an organic tea or coffee that contains a powerful blend of ingredients that have been used all over the world for thousands of years for their health benefits. There's no surprise that Kourtney has also partnered with Fit Tea since both Khloe and Kylie are partnered with this brand.
Manuka Doctor offers naturally inspired, scientifically enhanced skin care formulations that are refined, concentrated and 100% bee friendly. And I think we can all agree that Kourtney is a perfect fit for this company, since Kourtney herself, eats strictly clean and organic. And there is no surprise that Kourtney is on the front page.
"I have been a fan of the Manuka Doctor honey line for many years so when the brand asked me to be their global skincare ambassador. I couldn’t have wished for a better partnership. As fans of my show have seen, I am an advocate of products that use natural ingredients. I am incredibly excited to have this opportunity to work with a brand I believe in and introduce it to my fans around the world." says Kourtney Kardashian
Popeyes is a fast food friend chicken and biscuit mecca known throughout the south and beyond. Do the Kardashian/Jenner clan truly eat FRIED CHICKEN?!? Truthfully, at first glance we were not totally sure if this is a paid influencer post or not based on 1) it's not a typical category for the Kardashian/Jenner clan and 2) it doesn't state #ad. But with the fact that the logos are just so perfectly placed, and the brand is called out (versus 'fried chicken cheat day') makes it a sure thing.
In this #SponCon, Kourtney poses with her beau in her favorite pair of Calvin Klein underwear. The caption, itself, leaves nothing to the imagination; it's virtually caption-less, with the exception of the hashtags stating that the post is sponsored. CK is a brand that has always been quick to utilize social media influencers, with the tag #MyCalvins trending for months. Because of this, it's no surprise that the brand would reach out to influencer royalty, the Kardashians, for a brand partnership!
Diff Eyewear is an eyewear company that prides itself on giving back; for every glasses purchase, the company provides eyeglasses and vision health services to those less fortunate. Kourtney is very passionate about social causes like that one, so this partnership with Diff is perfect for her!
Unsurprisingly, Kourtney, a member of one of the most influential families when it comes to fashion trends, partnered with fashion company, FashionNova, in a series of sponsored Instagram posts. Despite controversy between the brand and her sister, Kim, Kourtney (as well as sister Kylie Jenner and 'momager' Kris Jenner) have not hesitated to start long-lasting partnerships with FashionNova.
Another incredibly well-known piece of #SponCon is with vitamin supplement brand, Sugar Bear Hair. For a while, it felt like every other post on Instagram was a piece of sponsored content from SBH. From Bachelor contestants to YouTubers, influencers everywhere were promoting the vitamin gummy, which claims to make your hair grown long and strong. Since they are so prevalent on social media, it only made sense for the brand to reach out to a Kardashian for a meaningful partnership!
Lucky for you, we have so much influencer #content in our library. Check out these blogs for even more about influencers who are doing it right.
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Topics: Celebrity Partnership, Social Media Strategy, Opportunities