Brands Love Bridgerton: Netflix's Co-Promotional Partnerships

"All Is Fair In Love And War"

Dearest reader...with over 63 million viewers, Netflix's Bridgerton quickly became a popular show for both viewers and brands. Bridgerton brings a fresh feel to the beloved period piece with its captivating cast, romantic setting, and delectable drama. With only two seasons having been aired on Netflix, the Bridgerton brand collaborations are endless. In this blog, Hollywood Branded discusses the Bridgerton franchise and the brand partnerships surrounding the series. 

Photo Credit: The Hollywood Reporter

What Is A Co-Promotion? 

A co-promotional partnership is a marketing tactic where two or more brands partner to combine their audiences to promote a product under both of their names. In this case, we have both Netflix and Shondaland partnering with numerous brands. By doing this, the network and production company are leveraging the brand's audience to drive a new audience to their production. The brand is getting promoted on another channel as well. This opportunity allows for new audiences to discover the brands! 

Bridgerton's Color Collection

Cosmetic company, Pat McGrath Labs partnered with the production on both seasons. Makeup guru Pat McGrath created a capsule collection consisting of the brand’s signature MTHRSHP eyeshadow palette in regency-inspired matte and metallic shades of peony, pink, rose gold, gold, plum, aqua, and chartreuse; a smudge-free black kohl eyeliner, dewy lipsticks in five glossy satin colors; a pearlescent body shimmer; and a cheek palette with three blushes and a highlighter. Bridgerton star Nicola Coughlan was the face of the campaign for the season 2 collection, with the capsule collection being used on the set of the second season by makeup artist Erika Ökvist. The season 2 collection launched a day before the show’s premiere, and the packaging channeled Bridgerton’s romantic springtime-in-London aesthetic.

Photo Credit: Allure

If The Shoe Fits 

Malone Souliers created a capsule collection in collaboration with Shondaland and Netflix to debut 14 shoe styles that celebrated the mindfulness personality and magic of a Bridgerton grand entrance. With inspiration from key looks of the show, the capsule was filled with jacquards, shimmering satins, dramatic feathered plumes, and ball-worthy embellishments in Malone Souliers’ signature silhouettes for both men and women.

Photo Credit: Malone Souliers

Personal Care

Beekman 1802, the personal care specialist brand, also came out with an exclusive capsule collection surrounding Bridgerton. The collection included a set of four scented soaps, each wrapped in Lady Whistledown’s Society Papers and packaged in a keepsake box. The collection of High Society Soaps featured scents of lemon and bergamot, floral notes of jasmine and gardenia, hints of vanilla, along with amber and rose for a romantic collection of citrus and floral fragrances.

Photo Credit: Popsugar Beauty

The Diamond Of The Ball

Monica Rich Kosann teamed up with Bridgerton and costume designer Ellen Mirojnick to create an exclusive jewelry collection inspired by the series. The fine jewelry collection gives a nod to the series with everyday wearable pieces designed for the modern woman. The collection was built on her love for iconic pieces from earlier times in history, such as lockets, meaningful charms, and posey rings. The jewelry took on symbolism from the show in a sophisticated way.

Photo Credit: The Hollywood Reporter

Eager To Learn More?

All productions have co-promotional partnership opportunities. Get your brand to help bring the production to life with the help of Hollywood Branded. Learn more about brand partnerships below:

• Top Brand Partnerships With Upcoming 2021 Films
• Top Brand Partnerships With Mary Poppins Returns
• Yellowstone Brands, Co-Promotions, and Branded Content
• Promotional Products And Their Impact On Your Brand
• 5 Co-Promotional Beauty Brand Partnerships  

And be sure to look at our Product Placement and Promotions 101 Guide, which provides even more insight on how to position your brand with content producers to gain incredible consumer engagement and increase sales!