Celebrity Endorsement Ads: Tiffany Haddish and GroupOn


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The Commedienne Has Come Into Her Own

When a brand incorporates a celebrity into their commercial advertising, they can go with famous actors and actresses, world renown sports celebrities, global musicians or... even comedians.  And the reasons for each are based entirely on the brand and campaign goal. For brands who like to laugh, and encourage their customers to as well, the comedian brings incredible value. 

There is a tremendous benefit to when the brand partners with someone who knows not only how to say a line to get the most laughs, but also how to write it to make it funny to begin with.  And comedienne Tiffany Haddish, with her breakout role in Girl's Trip can most certainly do that - with or without a grapefruit in hand.  And she's actually recorded 18 different spots so far for the GroupOn brand. In this blog, Hollywood Branded looks at the latest celebrity endorsement ads from GroupOn that allow Tiffany Haddish to shine.  

Tiffany Haddish and GroupOn

GroupOn - Tiffany Haddish And The Super Bowl

In front of more than 103 million viewers, Tiffany Haddish took center stage during the Super Bowl in her debut commercial from Groupon.  And Groupon has gone big. Not only did they have a 7 figure endorsement deal with Tiffany Haddish... they have spent to date over 8 million on the ads per iSpot TV.  That's some serious cash.

Groupon data for the last 30 days
Impressions: 441,637,529 (6% of industry)
Est. TV Spend: $7,998,607 (14% of industry)
Attention Score: 96.16
Attention Index: 144 (44% fewer interruptions than avg.)

Now, the partnership is actually rumored to have begun because of something Tiffany Haddish's co-star Jada Pinkett Smith said on Jimmy Kimmel one night... that Haddish took Pinkett and Will Smith on a swamp tour - using Groupon.  And GroupOn apparently loved that free PR - and authenticity that Haddish is a true user (who also happens to post about it frequently) to hire her.  Getting hired as a celebrity endorser?  Now THAT is a way to save (I mean make) some serious cash.

Watch the Jada Pinkett referenced segment here:



And then... Tiffany Haddish announced her partnership with Groupon.  Watch it here:



Here's that Super Bowl Sunday commercial spot.  From Groupon: "Groupon and Tiffany Haddish join forces to let you know how every time you use Groupon, you’re supporting local business. Who wouldn’t be into that?"


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GroupOn - Tiffany Haddish Taking Over The World

And then... she took on the world.  With 14 different short commercials recorded and released digitally, Tiffany Haddish answer these questions about Groupon. All in jest of course:

  1. If you were CEO...
  2. Does Groupon make you look cheap?
  3. Tell us about the perfect date?
  4. What qualifies you to be the Groupon spokesperson?
  5. What was your favorite Groupon memory?
  6. And another Groupon memory... 
  7. Why you shoudl use Groupon on a date?
  8. Why should I use Groupon?
  9. What is your craziest Groupon purchase?
  10. Dating advice...
  11. What was one of the last Groupon Deals you used?
  12. Tell us about another Groupon Deals you used...
  13. What is a Groupon Surprise?
  14. What do you look for in a man?

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GroupOn - Tiffany Haddish And Valentine's Day

And then... the Super Bowl was over, but Haddish' partnership with GroupOn is certainly not! Far from it.

Shortly after the big debut on Super Bowl Sunday (that was released as a pre-teaser earlier that week), From Groupon: "Just because Tiffany Haddish is a big time celebrity doesn’t mean she doesn’t like to save up to $100 a week on what she does every day with Groupon! Shop like Groupon Super User Tiffany Haddish now".  Watch the commercial:




From GroupOn: "Tiffany Haddish has some valuable Valentine’s Day advice for the fellas. It rhymes with save money. Shop Valentine's Day on GroupOn."  Watch the commercial:



And she still keeps on ticking!

From Groupon: Just because you save money, doesn’t mean you’re getting less. Just look at Tiffany Haddish.



 Celebrity Endorsement Deal Case Studies That Made Sales Happen Video


Could YOUR Brand Use A Celebrity Boost?

People love when their favorite celebrities are in funny commercials. Check out more funny celebrity endorsement ads in our blog post Sports Stars Embrace The Weird In Celebrity Endorsement Ads.

Also be sure to check out these blogs our team wrote on how to best work with celebrities!

Are you interested in integrating your brand's product with a celebrity but simply don’t know where to start? There is so much more to product placement and celebrity endorsement partnerships than you may think and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

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