Brand And Consumer Attitudes Toward Product Placement And Brand Integration
Hollywood Branded Inc. conducted a survey exploring best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies.
Product placement effectiveness and success of entertainment marketing in general depends on the existing attitudes toward product brand integration by the viewer - and the brand marketer. And there's some good news, brand integration is welcomed by all!
Making The Connection
In fact, 81% of brands, agencies AND consumers felt positively towards the practice. Less than 20% of respondents felt the practice is forced, annoying or disruptive - a big win for brand marketers as risk of turning off consumers is just not that high. And from our survey, marketers vocally supported the practice, with high expectation of increasing budgets.
Product placement allows for a positive association with a brand or product, and removes the forced feeling of traditional advertising. Overall, when a brand is considered to be organic, or natural in its integration, the brand is more likely to be positively received by the consumer.
Learn more about how entertainment marketing has helped increase sales of brands in previous TV shows and films.
Share This Infographic Image On Your Site
<p><strong>Please include attribution to http://blog.hollywoodbranded.com with this graphic.</strong><br /><br /><a href='http://blog.hollywoodbranded.com/verified-entertainment-marketing-and-product-placement-effectiveness'><img src='http://cdn2.hubspot.net/hub/442891/file-2312940651-png/Campaigns/Survey_2015/Attitudes_About_Product_Placement_-_Survey.png' alt='Verified Entertainment Marketing and Product Placement Effectiveness Infographic' width='540px' border='0' /></a></p
Download The Infographic
Curious to see more from our survey? Download the 2015 survey results here: