Brand And Consumer Attitudes Toward Product Placement And Brand Integration
Our team conducted a survey exploring best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. And it was a massive survey - with some surprising results along the way.
Product placement effectiveness and success of entertainment marketing in general depends on the existing attitudes toward product brand integration by the viewer - and the brand marketer. And there's some good news, brand integration is welcomed by all! In this blog, Hollywood Branded shares insight into how brands, their agencies and consumers feel about product placement, and how product placement positively effects brand sales.
Making The Connection
In fact, 81% of brands, agencies AND consumers we surveyed felt positively towards the practice. Less than 20% of respondents felt the practice is forced, annoying or disruptive - a big win for brand marketers as risk of turning off consumers is just not that high. And from our survey, marketers vocally supported the practice, with high expectation of increasing budgets.
Product placement allows for a positive association with a brand or product, and removes the forced feeling of traditional advertising. Overall, when a brand is considered to be organic, or natural in its integration, the brand is more likely to be positively received by the consumer.
Learn more about how entertainment marketing has helped increase sales of brands in previous TV shows and films in our blog Entertainment Marketing Product Placement Companies Sales Success which provides case studies from top brands.
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Stats And Facts
And check out these blogs on product placement as well:
- 3 Reasons Why Productions Use Product Placement, as well as these blogs:
- 4 Common Myths About Product Placement Debunked
- 10 Surprising Reasons Why Brands Do Product Placement
- 8 Ways To Use Product Placement Assets To Amplify Your Brand Into Sales
- 3 Important Steps In Planning Product Placement Strategy
- Thinking Product Placement Cost Is High (It Isn't!)
Curious to see more from our survey? Download the survey results here below by clicking the image!