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Global Product Placement Increases To Multi-Billion Dollar Industry

Stacy Jones | April 26, 2013 at 8:09 PM
Stacy Jones

Global Product Placement Increases To $8.25 Billion Industry In 2012, An Increase Of 2 Billion In 3 Years

As brand marketers seize the opportunity to embrace product placement, spending is reported by PQ Media to have increased to $8.25 billion in 2012, from a combined reach of paid integration in TV, film, video games, online, mobile and music.

 


The Importance Of Global

Marketing globe

From our agency’s own experience, and supported from the metrics within this report, marketers are showing that paid product placement is a 'strategic must-have' in the consumer brand activation marketing mix. This is directly reflected in our own clients pursuing more paid integration in both TV and music properties this last year, which appears only to be a growing trend for our clients nationally and internationally, and emphasized to an even higher level with our Chinese brand marketing partners.

Read here how leading advertisers are successfully shifting their buying strategies from the conventional 30 second television spot to integrating their product into various media platforms.

 


More From Hollywood Branded

 

Check out our blog on how countries such as China are working with US entertainment for placement opportunities.

Before you spend another dollar on traditional advertising, start thinking about ways to make your marketing more engaging to consumers.  Watch our video to learn how to combat common advertising challenges marketers face daily! 

Learn solutions to 5 common advertising challenges

 

Topics: International Partnerships, Strategic Partnerships

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.