Exploring the Influence of Celebrity Brand Partnerships
Who is ready to uncover the fascinating world of brand partnerships? In today's rapidly evolving digital media landscape, brand partnerships have become increasingly popular as a way for companies to collaborate and create engaging campaigns.
You'd be surprised by the power that brand partnerships hold! By leveraging each other's strengths and crafting captivating campaigns, brands can truly make a splash in the digital world and leave a lasting impact. Now, add celebrities to that. With celebrities collaborating with brands, they (usually) generate influential campaigns that create a buzz and resonate heavily with the audience. In this blog, Hollywood Branded recaps some of our blogs featuring successful (and sometimes, unsuccessful) celebrity brand partnerships.
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Favorite Brand Partnerships From 2023 Webby Nominees
Not sure if you watched the 2023 Webby Awards but this year was like no other. The nominees represented the best of the digital world and showcased innovative and creative brand partnerships.
From Duolingo teaming up with HBO Max to update their "High Valyrian" course to Doja Cat's collaboration with Taco Bell and Katy Perry's partnership with Just Eat, these partnerships demonstrate the potential of harnessing strengths and crafting mesmerizing campaigns. In this blog, Hollywood Branded highlights some of our favorite brand partnership nominees and why.
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Photo Credit: Taco Bell
Rediscovering Celebrity Sneaker Collaborations That Deserve a 2nd Chance
Who forgot about celebrity sneaker partnerships? The world of fashion and entertainment has seen an abundance of sneaker collaborations, bridging the gap between sports and style. However, amidst the numerous partnerships, some unique and innovative collaborations have gone unnoticed.
Hollywood Branded's team reminisced on the forgotten sneakers and highlighted five that they believe deserve a second chance. Who remembers: Drake's OVO x Jordan 10, Adidas x Beyonce Ivy Park, Donald Glover x Adidas, Jerry Lorenzo's Fear of God x Vans, and Tyler, The Creator's GOLF le FLEUR* x Converse? Each collaboration offers distinct designs and stories that resonate with sneaker enthusiasts. In this blog, Hollywood Branded revisits some of the most overlooked and underrated sneaker collaborations that deserve a second chance, from classic designs to unexpected partnerships.
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Photo Credit: Sneaker News
4 Unexpected Brand Partnerships
Brand partnerships, regardless of the industry, have proven to be effective in building awareness, interest, and loyalty while generating significant press coverage. What shocks the consumers, even more, is when unrelated brands collaborate to create a remarkable brand partnership. Like... who would expect Nike and Ben & Jerry's? Or even Chipotle and E.L.F Cosmetics?
These are just a few unexpected brand partnerships that demonstrate the benefits of thinking outside the box and leveraging each brand's unique strengths. In this blog, Hollywood Branded highlights four of their favorite unexpected brand partnerships that showcase how two seemingly unrelated brands can come together to create something unique, exciting, and memorable.
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Ant-Man and the Wasp: Quantumania Brand Partnerships
In 2009 when Disney acquired Marvel for $4 billion, no one thought it would shake up the film and TV industry as much as it did. Welp, we were wrong! Marvel's successful franchise film releases and partnership strategies have made it a desirable platform for brands.
From the collaboration with Heineken's Super Bowl commercial to IHOP's rewards program offering free movie tickets, Marvel's is a prime example of the benefits of branding and why it is importance to co-promote to draw more attention. In this blog, Hollywood Branded shares brand's co-promotional activations with Ant-Man and the Wasp: Quantumania.
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Video Credit: Youtube
Entertainment's Experiential Event Partnerships
Get ready to be blown away by the power of experiential marketing! Experiential marketing is an effective strategy that creates immersive and unforgettable experiences for consumers. It has revolutionized the way the entertainment industry promotes films, TV shows, and media.
By hosting pop-up events and immersive experiences, brands generate excitement, engage audiences, and create a buzz on social media. Examples include "The Queen's Ball: A Bridgerton Experience," where fans can attend immersive Regency-era balls, and "The Friends Experience," allowing fans to step into the iconic world of the TV show. The Marvel Experience Live! takes fans on a thrilling superhero adventure, and "The Rolling Stones Exhibit" offers a rock 'n' roll journey through the band's history. Experiential marketing deepens brand loyalty, inspires fans to share their enthusiasm, and creates lasting impressions. In this blog, Hollywood Branded explores how the entertainment industry has taken marketing to the next level with incredible experiential events.
Read more here!
Photo Credit: Shondaland|Netflix|Fever
Want More?
These are just a small sampling of the many blogs that we have written about brand partnerships. Be sure to click the links below to learn more!
- How UPS Took Celebrity Branding Partnerships To The Next Level
- A Deep Dive Into Travis Scott’s Multi-Layered Partnership With McDonald’s
- The Secrets to Successful Brand Partnerships
- To Brands: The Right Entertainment Brand Partnerships Are Better Than Huge Partnerships
- How Your Brand Can Make It Big In Hollywood
- The Future of Branded Content Partnerships in Hollywood
- A Deep Dive Into Travis Scott’s Multi-Layered Partnership With McDonald’s
Still want to learn more? Stay up-to-date with the latest in pop culture by subscribing to the Hot in Hollywood newsletter and explore more about brand partnerships on the Hollywood Branded blog.
