Keeping Up
Season 2 of Hulu's The Kardashians is just ramping up, and we're already obsessed. There's drama, babies, and entertainment galore! If you're like (a majority) of the Hollywood Branded team, then you love the Kardashians. Or at least love to talk about them.
And we've talked about them plenty, but with good reason. The Kardashian-Jenner family are gold mine in all things we specialize in—influencer marketing, celebrity partnerships, brand integrations, and product placement. In this blog, Hollywood Branded recaps some of our blogs featuring all things Kardashian and Jenner.
6 Ways To Market Your Brand Like A Kardashian
No one could have predicted 15 years ago that Paris Hilton’s assistant, with appearances here and there on The Simple Life, would come to be one of the world’s biggest superstars today. From "breaking the internet" to being deemed #WorldsMostTalkedAbout by Vogue and one part of the Kardashian-Jenner clan, everything the celebrity touches seems to turn to gold.
The rest of her family is no different. What is their secret? As the internet loves to say, "God works hard, but Kris Jenner works harder." The Kardashians know how to market themselves. In this blog, Hollywood Branded shares how you can market your brand like a Kardashian.
Read more here!
Case Study: Leveraging Influencer Marketing With The Kardashians
Growing your social presence is perhaps one of the biggest hurdles many brands face when looking to expand their reach on platforms like Instagram. We've seen how fake likes were once a tool used to leverage a brand's clout and how that subsequently backfired for many, if not at least yielded less than what they had originally intended.
How then can brands leverage influencers to grow their presence? The famous and business-savvy family the Kardashians demonstrated recently in a fascinating campaign. In this blog post, Hollywood Branded examines how brands can leverage influencer marketing with the Kardashians to grow their following and increase awareness.
Read more here!
Kris Jenner Reveals How Much The Kardashian-Jenners Charge For A Post
Coming up on the three-year anniversary of Kim Kardashian breaking the internet with that controversial Paper Magazine cover, Kris Jenner is breaking the internet in her own way - by disclosing some great details on what everyone wants to know… what her daughters really charge for a social media post. They're the Superbowl of influencer marketing so it's no surprise that this question is always on the top of everyone's list.
As an agency that offers influencer marketing, we get this question often, and while we have insight from facilitating similar deals, the Kardashian-Jenner clan has never revealed as much about this as momager, Kris Jenner, did on CBS This Morning. In this blog, Hollywood Branded will re-examine just how much the Kardashians are making on their sponsored posts.
Read more here!
The Kardashians & Coke? What Is Going On Here?
Has anyone else noticed some Diet Coke placements recently in some of the Kardashian’s Instagram posts and also in the first episode of their new HULU series, The Kardashians – or is it just me? I mean, I am accustomed to watching all types of productions with that keen eye for product placement and brand integrations and let me tell you, I think the Kardashians are up to something with The Coca-Cola Company – maybe their own line of ‘Kardashian Koke’ to stay attuned to their iconic double-K’s.
That may be a stretch, so we all are going to have to wait and see what actually is going on here but keep reading to find out why I think there is a partnership brewing between the two conglomerates. In this blog, Hollywood Branded discusses three Diet Coke-related placements within the Kardashian family and how this may hint at a larger partnership to come.
Read more here!
Kendall Jenner’s 818 Tequila Launch Marketing Strategy
Kendall Jenner launched her tequila brand called 818 on May 17th in a very creative way. She drove through LA on a big green truck with the numbers "818" written on it, surprised visitors where the tequila was being sold, and made herself the talk of the town. Now that’s how you launch a product!
This marketing strategy had Kardashian written all over it! In this blog, Hollywood Branded shares how Kendall Jenner’s 818 Tequila launch was a marketing success.
Read more here!
Want More?
These are just a small sampling of the many blogs that we have written about not only the Kardashians but celebrity partnerships in general. Check out the Hollywood Branded team blogs below:
- How UPS Took Celebrity Branding Partnerships To The Next Level
- Maria Sharapova's Career Of Celebrity Driven Brand Partnerships
- Top Celebrity Beverage Endorsers
- Rihanna's Celebrity Jewelry Endorsement For Chopard
- A Deep Dive Into Travis Scott’s Multi-Layered Partnership With McDonald’s
Still want to learn more? Check out our video exploring case studies of celebrity endorsement deals to learn all there is to know!
