HB Round-Up: Podcasts

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Here at Hollywood Branded, we love podcasts! We recognize that it's an incredibly powerful tool for all things inbound marketing. And, it's a great way to position yourself as leader in your space. If you're interested in it, we suggest you give it a try!

To help you jump-start your podcasting career, we've compiled some of our favorite blogs. In this blog, Hollywood Branded recaps some of our blogs featuring all things podcasts.

Podcasts Are The Future

Are you wondering why all of the sudden podcasts are beginning to take over your life on an everyday basis? Ever since the lockdown occurred from the coronavirus, podcasts have been rapidly expanding. People all across the world are connecting on a more meaningful level by listening to their podcasts of interest with their favorite influencers and celebrities. 

With the wide range of genres that have the ability to fit anyone's taste, podcasts are one of the most diverse platforms to meet an individual's interests and desires. Whether it's written or visual information, podcasts can go anywhere with you because of how easily accessible they have become. In this blog, Hollywood Branded shares the future of podcasts while giving reasons as to why this platform is exploding during this time.

Read more here!

4 Keys to Consider When It Comes to Podcast Partnerships

Podcasting is one of the fastest-growing mediums today, where brands have the fantastic opportunity to reach targeted and niche audiences. In this day and age where audiences generally ignore visual ads, bypass commercials on TV, and install digital ad-blockers, podcasts have the opposite effect. Why? Because listeners are loyal to their favorite podcasters. Podcasters are considered to be authentic and honest. That’s why 81% of podcast listeners say they always pay attention to podcast ads.

Podcasting partnerships are an excellent and effective medium to reach a captivated audience of millions. In this blog, Hollywood Branded shares 4 essential keys to acknowledge for your brand when considering future podcast partnerships.

Read more here! 

Pitching Your Podcast To Get Guests

Over the past decade, podcasts listenership has skyrocketed. The majority of people in the United States actively listen to podcasts, and a maybe have even been a guest or know someone who hosts their own. Although most podcasts are started with enthusiasm, why is it that so many expire after only a few episodes? With a little guidance from experts, you can help keep up the momentum behind your own. 

Recently, our CEO sat down with a booking agent who knows the in and outs of podcasting. With almost two decades in media, today's guest has an incredible amount of knowledge worth listening to. In this blog, Hollywood Branded learns about pitching your podcast from the powerhouse publicist behind The Talent Squad, Kelly Glover!

Read more here!

Strategies To Effectively Engage In Podcast Advertising

In the marketing world, there always seem to be a new medium that advertisers get excited about, especially in the content heavy world that we live in today. A few years ago, every brand and their mom was trying to figure out how they can leverage influencer content to promote their product, message and service. This year, there's a new big kid on the block... podcasts. 

Podcasts have officially hit the mainstream and caught the eyes of advertisers. The podcast advertising landscape is still fairly new and doesn't have a lot of the tools and systems in place as other more established mediums, so brand marketers are scrambling to figure out how they can make best use of this space. In this blog, Hollywood Branded provides strategies to effectively engage in podcast advertising.

Read more here! 

Increase Sales & Brand Recognition With Podcast Advertising

It may surprise many brand owners that podcasts have become such a pivotal marketing tool in what is a relatively short time frame. Though now it is hardly a marketing secret to suggest that brands should be investing in the medium.

Turn on any podcast and you can hear brands ranging in all sizes from local mom and pop businesses to the likes of Target and Walmart. In this blog post, Hollywood Branded examines the opportunities for brands to implement podcast advertising to increase sales and brand recognition.

Read more here!

Want More? 

These are just a small sampling of the many blogs that we have written about podcasting. Be sure to click the links below to learn more!

• Top 5 Celebrity Podcasts
• Podcasters Becoming The Newest Influencers?
  
• The Transition From Podcasts To The Big Screen
• Creating Your Podcast And Mistakes To Avoid
• Pitching Your Podcast To Get Guests

Are you a pro podcaster? Want to share your marketing tips? Apply to become on our show "Marketing Mistakes (And How To Avoid Them)!"