A Quarter Of PR For Our Agency July, August + September
2019 was a phenomenal year of press for Hollywood Branded, where I had the pleasure of speaking with over a dozen media outlets in the third quarter about all things pop culture. As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.
That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Our world is not the easiest marketing strategy to successfully pull off, but we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales. In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q3 2019 including Bloomberg, Business Insider, CBS News, Fast Company, Hollywood Reporter, InStyle, LA Times, Marketing Dive, MarketWatch and Vox. Let's take a walk down memory lane...
Hollywood Reporter 09.25.19
Hollywood's Top Glam Squads: Zendaya, Margot Robbie and the Red-Carpet Talents Launching Trend
I spoke with the writer teams of Carol McColgin and Jeanie Pyun about how celebrity red carpet house-hold famous names are creating brand marketing success on the red carpet.
Read the article here
InStyle 09.06.19
What Are All Of Ivanka Trump’s Sudden Hair Changes Trying To Tell Us
I spoke with Meghan Bloom about what Ivanka Trump's hair style indicates about her approach to politics and being in the limelight. This topic certainly drew some smirks and smiles from friends and business associates, but how a celebrity or mega personality chooses to present themselves really is a core part of their brand - and hair matters.
Read the article here
Business Insider 09.03.19
The Marketer's Guide To Netflix: 3 Ways Brands Can Work With Its Original Shows, Despite Their Lack Of Commercials
I spoke with Ashley Rodriguez about how brands can work with streaming video on demand productions through trade outs, cash partnerships and co-promotional marketing strategies.
Read the article here
Los Angeles Times 08.25.19
How Two Friends Built Revolve Into A Fashion Empire With Instagram Influencers
I spoke with Ronald D. White about how influencer marketing works, and why it is of such interest to brands of all categories.
Read the article here
FastCompany 07.22.19
More product placements may come to Netflix (but don’t call them ads)
I spoke with Jared Newman about how product placement works, and how brands can best work with platforms like Netflix and Amazon Prime.
Read the article here
CBS News 07.18.19
The Real Stars of Strange Things All Those Brand Names
I spoke with Megan Cerullo about how cross promotional brand strategies work to obtain heightened exposure in movies and TV show, including streaming video on demand platforms.
Read the article here
Marketing Dive 07.15.19
How Marketers Are Collaborating With Streaming Platforms
I spoke with Kira Barrett about how more bands are working with Amazon, Netflix and the vast array of streaming platforms that are now emerging.
Read the article here
Bloomberg 07.14.19
Amazon Taps Kobe Bryant and Other Celebs to Generate Prime Day Buzz
I spoke with Spencer Soper about the power of celebrities and the brilliance of Amazon's strategy to leverage the face of celebrity-owned brands as part of their major Prime Day campaign.
Read more here
VOX 07.14.19
Pottery Barn is Releasing a Friends Collection for the Show’s 25th Anniversary
I spoke with Stephie Plante about how the power of product placement, even decades ago, can create a win for a brand all these years later.
Read more here
MarketWatch 07.08.19
The U.S. women’s team won the World Cup, and they’re about to get paid — by sponsors, anyway
I spoke with Nicole Lyn Pesce about the value of the press for both brands and their team garnered by the U.S. women's soccer team, and how they have become the voice of a trending movement.
Read more here
Let Hollywood Branded Help You Up Your Pop Culture Game!
You can check out more interviews with our agency through the years on our press page at this link.
Read about our Q4 2019 PR here.
While we absolutely love the press interviews we receive, we also create a lot of content through our daily blog and our weekly podcast. Make sure you sign up to stay up to date with innovative marketing opportunities, and learn how to better leverage the pop culture world! You can sign up for our podcast below.
