X

Join Over 30,000+ Marketers Who Read Our Blog

How Brands Can Boost Consumer Awareness At The PRIMETIME EMMY Awards

Stacy Jones | April 8, 2015 at 2:15 PM
Stacy Jones

Is Your Brand Interested In Making An Appearance At The 2015 EMMYS?

Brands need to know the powerful leverage that PRIMETIME EMMY Awards have for consumer awareness. Hollywood's Award's Season offers A-List star studded partnership opportunities of the highest echelon that can be supported by brand sponsorship and advertising. 

Brands have historically been a part of the award show experience - from dressing the celebs in frocks and jewelry, to being the champagne poured at the parties, to sponsoring big-named events around the galas.

  • A recent entertainment survey found that 43 percent of consumer respondents stated they have been influenced to purchase a product after seeing it with a celebrity - through endorsement or seeding.
  • That's 43 percent more than zero percent! Something brand marketers should keep in mind!

Why should your brand consider being a part of the 2015 PRIMETIME EMMY Awards?


The Emmys By The Numbers


Emmys Infographic

 


Final Thoughts

Brands across so many categories have an opportunity during an awards show like the PRIMETIME EMMY Awards to capture a bit of the attention consumers are giving to their favored content, while leveraging their exposure to a fantastic demographic of households - all will eventually lead to increased brand exposure, increased brand awareness, and increased sales!

The 2015 PRIMETIME EMMY Awards will be taking place on September 20, 2015. So isn't it about time you started thinking about ways your brand can be a part of the festivities? Have you considered the benefit of Award show SWAG bag? Read more about getting your product into the hands of celebrities and in front of the eyes of consumers.

Before you spend another dollar on traditional advertising, start thinking about ways to make your marketing more engaging to consumers.  Watch our video to learn how to combat common advertising challenges marketers face daily! 

 

Learn solutions to 5 common advertising challenges

 

Topics: Celebrity Partnership, Strategic Partnerships, Event Activations

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.