Breaking Records
Inside Out 2 has become the highest-grossing animated movie, surpassing "Incredibles 2" and "Frozen II" with over $1.46 billion in domestic and international box office sales. It's no accident that nearly everyone has seen or heard of Inside Out 2. The film's success is the result of a multi-platform marketing strategy and strategic collaborations that helped it shatter box office records.
Could this be the ultimate blueprint for brand partnerships? In this article, Hollywood Branded delves into the marketing strategies that propelled Disney Pixar's Inside Out 2 to unprecedented success.
THE PREMIERE
Inside Out 2, directed by Kelsey Mann, premiered June 14, 2024 only in theaters.
Source: Disney | Pixar | YouTube
The story follows teenaged Riley's journey into high school, navigating not only a new external environment but the experience of new, more complex emotions.
But Disney Pixar started teasing the new Inside Out 2 film all the way back in November of 2023.
Source: Pixar | InstagramInside Out 2 is proving to be partnership gold for many brands, as it's positive, family-friendly, and spotlights mental health in a digestible way for all viewers. Here are the established partnerships between brands and Inside Out 2.
Uber and Inside Out 2
Uber, the largest worldwide ridesharing service, collaborated with Inside Out 2 to launch their new Uber Teen service.
Catch the advertisement here:
Credit: Uber | YouTube
Alongside this advertisement campaign, Uber also promoted two deals for customers: new Uber Teen account users could enjoy a free ride to see the film for up to $20. Plus, parents who added their teen to their Uber account received two free movie tickets.
Brands, take note! This partnership is a stellar example of how collaborations can be mutually beneficial. Customers are urged to use Uber's services and at the same time see the new Inside Out 2 film!
Bubble Skincare and Inside Out 2
Bubble Skincare recently launched a collaboration with Inside Out 2, featuring co-branded skincare products and sets. The collaboration is focused on helping you "Face Your Feels", and highlights the correlation between emotions and your skin.
Credit: Licensing International
Bubble Skincare has perfectly made use of Inside Out 2's younger audiences and created visually appealing and Instagram-worthy co-branded product lines!
Credit: Camille Genae | Instagram
One thing Inside Out 2 and Bubble Skincare got right was their influencer marketing. In addition to the launch of their co-branded skincare product packs, Influencers promoted the products on their social media accounts, increasing exposure for Bubble Skincare as well as Inside Out 2!
Joyburst and Inside Out 2
Joyburst, a hydration beverage brand recently announced their exclusive beverage collaboration with Inside Out 2. This is a great example of a mutually beneficial partnership, as both brands have messages concerning emotions and obviously, joy.
Credit: PR News Wire
The co-branded packaging alongside the cross-promotional advertisements that went out were able to increase visibility for both brands.
The History Behind Inside Out
Inside Out released in 2015, followed Riley after she moved from her life in the Midwest as her family relocated to San Francisco and she experienced new territories of a new city, house, and school.
But what sparked this idea?
Director Pete Docter thought of the idea for Inside Out after observing his own daughter's changes in her emotions and personality as she grew older. He and co-director Ronnie del Carmen worked to further develop the story and, with the help of psychologists and neuroscientists, captured the changes experienced while growing up both hilariously and accurately.
Credit: MickeyBlog
After Inside Out's large success, the sequel was inevitable. Docter's daughter is an example of the continuous change that children all go through as they grow into adulthood, and we can only hope that Inside Out 2 will further capture the complexities of our emotions!
The Perfect Partnership
Inside Out 2 was and continues to be a huge success in the box office. As an established, widely beloved, and brand-friendly IP, it was an attractive partnership opportunity for many brands, who cross-promoted promoted Inside Out 2!
By selecting a few perfect-fit brands for the film, Inside Out 2 and its partners were able to benefit from the partnerships and not get lost in an overwhelming influx of media.
The biggest takeaway? Mutual beneficial partnerships work. It's important as a brand to utilize strategic collaborations, because both sides can benefit.
Eager To Learn More?
Want to stay updated with the latest in the entertainment industry? Are you a brand aiming to make a mark in Film and Television? Discover more about our work at Hollywood Branded through the insightful articles from our team below.
- The Art of Licensing and Brand Partnerships: From Bridgerton to Queen Charlotte
- Margot Robbie: The Real Life Barbie
- The History Of 3-Hour Movies
- Scary Good Marketing: Understanding the Horror Genre's Captivating Influence
- Branded Organization: Pilot Pen X The Home Edit
Want to stay in the know with all things pop culture? Look no further than our Hot in Hollywood newsletter! Each week, we compile a list of the most talked-about moments in the entertainment industry, all for you to enjoy!
