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Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


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How Vine Stars Continue To Be Social Influencers After The Fall Of Vine

Posted by Stacy Jones on June 20, 2017 at 7:59 AM

These Stars Managed To Keep Their Internet Fame After Losing Their Platform

After Twitter shut down Vine, the extremely prominent video sharing app that popularized the super-short film trend, influencers that had risen to popularity on the app seemingly had nowhere to go. Vine was a big money maker for them, with sponsored Vines, product placement and endorsement ads allowing them to monetize their internet fame.

While some of these stars faded away like the app, others have turned to other social media or video platforms to promote their brand as well as other brands. In this blog post, Hollywood Branded looks at where Vine stars are now, why they are so popular and how your brand can use them as social influencers.

How Vine Stars Continue To Be Social Influencers After The Fall Of Vine.png

Manon Mathews

Manon Mathews is a self-proclaimed comedian who found her fame on Vine after her funny videos went viral. Since the shutdown of Vine, she has been in a few low-budget movies and guest-starring roles in shows like Broad City. However her real fame has been found by switching to Facebook to create videos that are shared hundreds of thousands of times.

When she was on Vine, she had brands clamoring to have her represent them. And this hasn't gone away with her transition to other platforms. Mastercard, American Airlines, American Express and HP are just a few of the brands she has created content with.

Manon Mathews American Express.png

Cameron Dallas

The LA native who rose to fame on Vine exploded to A-list fame through his YouTube channel which boasts 6.5 million subscribers and his Instagram page which has over 25 million followers. Originally becoming popular through his prank videos, Dallas has since starred in movies such as Neighbors 2 and has his own Netflix original series Chasing Cameron.

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Movies, music and TV aren't the only things Dallas does now with his Vine fame. Brands like Calvin Klein and Dolce & Gabbana have used him in ad campaigns, which he pushes out on his social media, reaching millions more people than the ad alone.

Cameron Dallas Dolce & Gabbana.png

Lele Pons

Lele Pons became popular at the end of the Vine trend, but she was nonetheless one of the most popular influencers on the app. And she has transferred that fame to her YouTube channel, posting content for 4.3 million subscribers.

Brands have taken a massive interest into Ms. Pons's internet celebrity. In February 2017, it was announced she would become a brand ambassador for CoverGirl, and she walked for Dolce & Gabbana in their Milan Fashion Week show. The brand endorsements are just beginning as the influencer grows into her own in the spotlight, earning herself the #8 spot on Forbes's list of top influencers for 2017.


Why These Ex-Vine Stars Make Such Good Influencers

What makes a previous Vine star so valuable to brands is their loyal, built-in audience. The followers who originally became fans via Vine have transferred to these stars' other social media and content creation accounts - as well as become fans of them as real life celebrities.

They are also so valuable as they know - honed from those six second Vine videos - how to grab their audience and get their attention. Fast. And keep them coming back for more.  That's something that many commercial producers have a tough time doing with a 30 second or longer platform.

Social media marketing is vital to brands who want to succeed in the modern world, and influencers are a perfect way to get your brand on the map.

Could Your Brand's Social Media Marketing Benefit From A Social Influencer?

Are you interested in learning more on how your brand can work with social media influencers? Download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.

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Topics: Celebrity Initiative

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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