One Size Does Not Fit All
No two businesses are the same. Very often, people feel that once they have a good sense of the business world or marketing strategies, they can walk into any company or industry and do a great job. However, what works well for one business could be completely useless for another. This is really important to understand, especially if you switch companies or start up your own business.
Of course, there are some general similarities for running different businesses, but you should take time to learn the patterns and strategies of different industries. Yet, that can be hard to learn on your own. That's why we are here to help! In this blog, Hollywood Branded discusses the marketing strategies that work best for 3 different industries.
Know The Difference
One of the things that differs the most between industries is marketing. How you advertise and look to grow your business depends on the type of product or service you provide. For example, someone who runs a gym is not going to market in the same way as a nightclub. You need to be able to identify the strengths and weaknesses of marketing strategies for your business. If you go in and just follow the same approach as a business in a different industry, you shouldn’t bet on it working out too well. Learning the differences can take plenty of time, but it is certainly worth investing time and effort into. If you do not know where to start, here are some suggestions on marketing strategies for trendy businesses.
Online Gambling
Online gambling is very much one of the most trendy industries in today’s world. Of course, gambling has been extremely popular for many decades. However, since the introduction of online alternatives, this industry has grown massively. There are now dozens of new games and sites developed and released every year. It’s growing at an extremely rapid pace, and it is easy to see why. Many good sites such as luckynuggetcasino.com have a huge variety and great offers, making them extremely appealing for consumers.
But how would you market an online gambling site? Of course, as your business is completely online, you would be looking at digital marketing strategies. There is not much point in investing in traditional marketing strategies as you are looking to direct people straight to your site. A good way to do this is with pop-up ads. You will see this as a very common approach for online gambling sites, but it can be very effective. Using these pop-up ads, you can showcase your welcome offers as well as what makes your site different than competitors. It also provides a direct link straight to your landing page, which is really important when it comes to getting consumers to your site.
When consumers have signed up for your site, the marketing does not have to start there. You can utilize email marketing strategies to keep them entertained and engaged. Every sign-up process will require an email, so you should have no issues when it comes to building up a list. Using email marketing, you can keep consumers informed on new game releases, loyalty offers, and more. This makes them much more likely to return to your site as opposed to not marketing to them at all.
Clothing
The clothing industry is always going to be a popular one. People love updating their wardrobes. Many even get a sense of joy from spending their money on new lines and the latest trends. It is a completely different industry to work in, however. Trends in clothing and fashion are always changing and updating. If you are unable to keep up with these trends and styles, it’s very likely your business won’t be able to get far. Many of your consumers are going to want what is popular right now, not the trends from six months ago.
You have to consider this factor when you are marketing also. It is a very fast-paced industry, as should your marketing be. When it comes to in-store and traditional marketing, you need to constantly be updating. For example, your shop floor should be constantly merchandized and updated. This is to showcase new trends and stock you have in store. Your advertisements in the window and any posters or advertising boards should also be regularly updated. When it comes to digital marketing, social media is a big friend of the fashion industry, especially the likes of Instagram, where you can show off your stock and be able to quickly update followers on new lines in stock. It could also be a good idea to try and get involved in some influencer engagement. These people will really help you to grow your brand and your social media accounts. Getting mentions from influencers and having them try on and model your clothes is one of the most effective ways of modern marketing. If you are getting into the clothes industry, it is something you must try. It won’t be long until you get results, as long as you take the right approach to it.
Sports
The sports industry is also very fast-paced, as well as containing a lot of trends. Between new kit designs and new equipment technology, you need to be on your toes when working in this industry. Think about it this way, nearly every professional football team in the world will update their kit for the new season. This means as a sports retailer, you need to focus on getting all of these kits updated and stocked come release time. Again, in terms of equipment, you need to stay on top of all the trends. If there are brand new boots that Cristiano Ronaldo is wearing and scoring goals in, it could be a pretty good idea to stock them up.
In terms of marketing, you should use the influence of players to attract consumers. People want to wear what their favorite players do. This could mean using advertising posters with a series of different players or even regular social media posts highlighting events in the sporting world. For example, if Lionel Messi scores a hat-trick, you might want to start pushing advertising on your PSG jerseys.
Eager To Learn More?
Understanding that each industry warrants its own strategy is just one aspect of marketing. In order for your brand to flourish, there are so many other insights on marketing that you need to know. Check out some other educational blogs that the rest of our team has written!
- Marketing Trends You Should Know For 2021
- Why Transparent Marketing Is Trendy
- Developing Smarter Marketing Programs
- Popeye's Branded Clothing As PR Stunt
- The Last Dance - Successful Sports Marketing During COVID-19
If these blogs aren't enough, and you're still looking to improve your skills, check out our podcast, which is hosted by our CEO, Stacy Jones!
