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Welcome...To Hollywood Branded's Influencer Marketing School
With influencer marketing being THE buzz word in all of advertising and marketing today, our team decided to take our massive amount of knowledge and help marketers develop some truly deep insight into how to avoid mistakes, while building powerful influencer partnerships. We created a course specifically for brand and agency marketers, as well as those planning on working for brands and their agencies, to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so.
Get ready to learn a ton of how-to's and the tips and tricks of our trade, as you advance your influencer marketing game! In this blog post, Hollywood Branded provides a glimpse into the launch of our Influencer Marketing School, and how your brand or agency can benefit.
Why Our Team Launched This Course
Over twenty years ago I began my journey in content marketing, first working on product placement partnerships in films and TV shows, then creating more robust branded content partnerships, with brands playing a larger role in third party content, and ultimately leading to helping brands produce and distribute their own branded content, crafting storytelling to share the brand’s messaging to an actively engaged audience.
Along the way, my brand partnership deals with content led to celebrity endorsement partnerships, where I worked with brands to match make them with celebrities who would appear in the brand’s advertising media or as a face in the brand’s retail marketing setting, or even onto the brand packaging itself, to enable the brand to stand out from competition, and leverage that celebrity’s own fan base into becoming more aware of – and interested in – that brand.
Celebrity endorsement brand partnerships led to the current marketing practice of Influencer Marketing, and I and my team at Hollywood Branded have been on the front row of not only watching this industry trend come to life, but playing an active daily role in guiding and working with brands and influencers to create the most beneficial partnerships possible for both parties.
Our team is still here to create your brand programs and make sure they are successful - and it is my intent and goal to provide insight and education so that brand marketers feel more comfortable in how they are spending their budgets. And let's face it - many brands today want to be able to do more things in-house, and the knowledge provided in our classes will allow that to happen more easily, and prevent the brand from making some colossal mistakes along the way. And as your brand becomes more comfortable in the influencer marketing space, we can help you take it to the next level in our Influencer Marketing School!
In fact, I GUARANTEE that this class series will provide you with the foundation to make campaigns successful for your brand.
What is GREAT about these classes is that they are short and sweet! I can't handle sitting for 90 minutes listening to someone drone on and one and trying to upsell me on other things along the way. Each of our classes in each course option is typically under 20 minutes in length, and provides a really rock-solid foundation on the topic I discuss. Plus, there is a ton of additional material we've built in so that no matter how you learn - from reading a transcript, to downloading a slide deck, or listening to an audio from your phone - we've got you covered!
Each course provides:
What You'll Learn
In this specific Influencer Course we've created, we dive in deep into both social influencers and celebrity influencers.
We discuss topics including:
Here's a sneak peak into what the course looks like!
Who The Course Is For
I mentioned it before... but here goes again. If you own or work for a brand or agency, I truly believe understanding how influencer marketing works is an absolute game changer for the brands you work with. This is not a marketing and advertising strategy that is going to go away. It's here to stay for the next decade ore more, while more traditional advertising starts to fade away and evolve into some other form of marketing.
Consumers are not resonating with traditional forms of advertising any longer. It's why so many brands are running around trying to find a way to get their brand in front of potential consumers, and to find a way to make their messaging stick. And influencer marketing, while it is still evolving, is that answer.
This Course Series Is Excellent For:
What The Class Provides
This course work provides knowledge and solutions to address common advertising challenges for brand managers.
Including How To:
& so much more...
Let's Go!
Our Influencer & Content Marketing School is for brand owners, marketers and their agencies, and students on the pathway to become marketers, to learn my agency's insider tricks and tips to making influencers and entertainment content marketing work for their own brands.
ENROLL NOW and let us help you take your influencer partnership skills to the next level!
Interested in learning more about working social influencers and celebrities? Check out these blogs that our team has written:
Definitely check out the course - the classes are easy and straightforward, and won't take a crazy amount of your time to complete by any means. Just click the image below to be taken to our Influencer Marketing School home page, where you can learn even more about the program options. In fact - we have three different classes to choose from!
Topics: Celebrity Partnership, Social Influencers, Influencer Marketing 101
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
