<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Mickey On Demand: Disney Announces New Streaming Service

Posted by Alexis Tawater-Tiedemann on August 11, 2017 at 7:42 AM

How The Media Giant Plans To Take On SVOD

Nowadays, streaming video on demand has completely taken over the media market. From Netflix to Amazon to HBO Now, users are cutting the cords and turning to SVOD. Now, Disney, one of the oldest and largest media conglomerates (with one of the largest media catalogs) in the world is breaking off from Netflix to start their own subscription service. 

This break off is big news for both the streaming and entertainment worlds.  And means even more changes to our viewing habits in the upcoming years.   In this blog, Hollywood Branded looks at Disney's new streaming service and how it will affect the future of streaming video on demand. 


Disney SVOD.png


Disney's New Service

The announcement from Disney comes as a surprise to many in the industry as Disney recently signed a contract with Netflix to extend their deal and keep much of their catalog on the streaming service. Rumors swirled that they were looking into buying the streaming service but they decided to go a different route.

walt_disney_netflic.jpg

Disney's catalog is so much more than just their animated classics. Or their kid-friendly sitcoms.  With its recent purchase of Lucasfilm, it will now include the Star Wars and Jurassic Park franchises as well as ESPN, which has huge live streaming potential for sporting events. 

This is massive news. Disney's catalog is an extremely valuable part of Netflix's catalog.  And while this most likely won't hurt the streaming giant who has been churning out award-winning original content for the past few years, it will introduce a new player in the streaming world.  And it also means Netfilx is going to have to continue to up their game on producing new content people want to tune in to.

product placement infographic - free download


What Does This Mean For Brands?

Any big streaming news is good news for brand marketers. The freedom for product placement in streaming is so much greater than broadcast or even cable television because the TV networks limit placement without mega advertising dollars being channeled into the network. Many big cable and broadcast networks are strict with product placement and branding, but with streaming content, it's more like the wild wild west.

blackberry-product-placement.png

Shows like House of Cards, Mozart in the Jungle, and others have been massive wins for product placement and brand marketing. Especially when they win awards, like so many have. Plus, because streaming services make it so that you can watch a show again and again at your viewing pleasure, the product placement and brand integration benefits are uncapped.


How Can Your Brand Make Product Placement A Part Of Your Marketing Strategy?

Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think,  and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Product Placement & Co-Promotions 101 Guide

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site


Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing