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    Most Popular Scripted TV Shows By State

    Posted by Stacy Jones on December 27, 2016 at 10:30 AM

    Shock Waves Felt Around Your State

    It always takes a new series a while to build in popularity, but some TV series hit so close to home that they are eagerly embraced by viewers who find comfort in shared values, locations or just some je ne sais quoi that makes it feel like... you are part of the show in some weird sense. It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but has taken it one step further to pull back the curtain on what shows are hot - where.

    Thanks to this information, now brands can know where to wrap media or product placement campaigns if they have a specific regional target. We previously shared a blog post on favorite reality series by state and we have more info to share!  In this blog, Hollywood Branded looks at what the top scripted series are by state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis. 

    Copy of Most popular scripted TV shows by state.png 

    How They Figured It Out went in and analyzed IMDB (we LOVE IMDB - and use on a daily basis) and Google Trends to find the top shows by each state.  The research concluded that viewers basically like to watch reality series that align with their general interests of their states.  So take a look below, and let us know if your state is spot on - or dead wrong in your opinion!

    This is what CableTV found:  "Generally, viewers love to indulge in reality shows that reflect their own regional interests. Many of the popular reality TV shows in each state reinforced regional stereotypes and clich├ęs. People in the South seem to enjoy watching the redneck branded, gun-toting Robertson family from Duck Dynasty. States infamous for polygamy embraced Sister Wives as their own, while those in the harsher New England climates preferred to test their skills with Survivor."

    Some of the data shows TV shows that aren't actually producing new episodes - but they still have a solid place in (re-run) nightly viewing.

    The States & Their Top Favorite Scripted Series

    Alabama: Legends of Tomorrow

    Alaska: Star Trek

    Arizona: Aquarius

    Arkansas: Smallville

    California: Silicon Valley

    Colorado: South Park

    Connecticut: Gossip Girl

    Delaware: Ballers

    District of Columbia: Scandal

    Florida: Tyrant

    Georgia: Power

    Hawaii: Lost

    Idaho: Reign

    Illinois: New Girl

    Indiana: Supergirl

    Iowa: Two and a Half Men

    Kansas: The Flash

    Kentucky: One Tree Hill

    Louisiana: Queen Sugar

    Maine: Stranger Things

    Maryland: The Wire

    Massachusetts: Ray Donovan

    Michigan: Dexter

    Minnesota: The Simpsons

    Mississippi: Friday Night Lights

    Missouri: Hannibal

    Montana: Blue Bloods

    Favorite TV show by state

    Nebraska: Modern Family

    Nevada: Lucifer

    New Hampshire: The Fosters

    New Jersey: The Sopranos

    New Mexico: Breaking Bad

    New York: Gotham

    North Carolina: The Blacklist

    North Dakota: Parks and Recreation

    Ohio: How I Met Your Mother

    Oklahoma: Homeland

    Oregon: Grimm

    Pennsylvania: Banshee

    Rhode Island: Law & Order: SVU

    South Carolina: Vice Principals

    South Dakota: The Big Bang Theory

    Tennessee: Nashville

    Texas: Narcos

    Utah: Once Upon A Time

    Vermont: The X-Files

    Virginia: Quantico

    Washington: Cold Feet

    West Virginia: Prison Break

    Wisconsin: Castle

    Wyoming: Orange is the New Black

    So Now What?

    Now that you can see what the trend is by state for favored scriptedprograms, you can truly start targeting your consumer market by regional interests.  Or find a show that is similar, and rest in comfort knowing they are going to have lots of similar viewers.

    Is Product Placement right for your brand?  Watch this video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!

    Watch the video to learn what is Product Placement


    Topics: Strategic Partnerships

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