Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
1,700+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

How Campuses & Ambassadors Can Help Your Brand
Celebrity Partnership
September 11, 2020
Hollywood Branded shares insights on two brands who have created successfully unique marketing campaigns by utilizing college students for Brand Ambassador programs.
Brandon Pike
Brandon Pike
5 min read
The Importance of Strategic Storytelling With Lynne Golodner
Business Advice
September 10, 2020
Hollywood Branded learns how important it is for a company to find its story and purpose in order to help build their brand awareness and grow their bottom line from the exper...
Greg Smith
Greg Smith
9 min read
How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand
Celebrity Partnership
September 7, 2020
Hollywood Branded provides 7 steps to securing the right celebrity social influencer partner for your brand and how much it costs.
Stacy Jones
Stacy Jones
6 min read
Building a Branded Virtual Event During the New Normal
Strategic Partnerships
September 4, 2020
Hollywood Branded examines the features that make virtual events appealing --along with three ideas for executing an amazing one!
Erin Zhang
Erin Zhang
5 min read
Looking and Sounding Like a Pro on Camera with Maria Ngo and Ray DuGray
Business Advice
September 3, 2020
Hollywood Branded learns how you can improve your on-camera presence in order to look and sound like a professional host from the advice of Maria Ngo and Ray DuGray of VegasNE...
Greg Smith
Greg Smith
8 min read
Hollywood Branded Best Of: Influencers
Social Media Strategy
September 2, 2020
Hollywood Branded shares some of the agency's best blog posts for brand marketers on utilizing influencers for your next brand deal.
Alexa Mancilla
Alexa Mancilla
3 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.