Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Branded Content, Product Placement And Mistakes To Avoid
Strategic Partnerships
April 9, 2018
Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Ara...
Greg Smith
Greg Smith
5 min read
Cannabis and Product Placement Content Partnerships
Branded Content
April 5, 2018
Hollywood Branded discusses how cannabis brands have used Product Placement to partner with television, film and music content over the years, and share our infographic on can...
Stacy Jones
Stacy Jones
5 min read
Case Study Of Great Branded Content And Celebrity Endorsement - Jeff Goldbum and Apartments.com
Celebrity Partnership
April 3, 2018
Hollywood Branded shares a look into how Apartments.com and their Brad Bellflower Jeff Goldblum character has managed to create unique and interesting branded content that sti...
Stacy Jones
Stacy Jones
3 min read
How 5 Baby Brands Found Success Through Celebrity Parents
Celebrity Partnership
April 2, 2018
Hollywood Branded shares how baby-related brands have used celebrity endorsements to dramatically impact how consumers view and buy those brands.
Stacy Jones
Stacy Jones
3 min read
Content Marketing Part 1: An Intro to Content Marketing And Why Brands Need It To Survive
Social Media Strategy
March 29, 2018
Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing, and why brands need content marketing to survive.
Dumisa Moyo
Dumisa Moyo
5 min read
6 Brand Partnerships Going Solo For New Star Wars Story
Strategic Partnerships
March 27, 2018
Hollywood Branded brings you the six brand partnerships for Solo: A Star Wars Story who’ll take us back to our favorite galaxy far, far away, and explore how their strategic p...
Jessica Moore
Jessica Moore
3 min read
Hollywood Branded Insider

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Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.