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Marketing Mistakes (And How to Avoid Them) Podcast Series
Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.
In this Marketing Mistakes podcast episode, Hollywood Branded unlocks the 6 untapped secrets to create a successful celebrity driven event, and the impact of celebrity partnerships with consumers.
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Why Are Celebrity Events Important To Your Marketing Success?
When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend. But be prepared as safeguards are needed! Things go awry and the fact is that most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which can be extremely costly to the brand.
Not only do these celebrities not attend for free - you need to negotiate every single thing up front. Forget to ask for a social post? Need a CEO meet and greet? Spend more in the long run.
A Case In Point: Celebrities won’t ‘add-on’ aspects to their event attendance after the offer is made without significantly raising their fee. In the worst of cases, some poorly planned activations have stirred up legal issues and negative public attention.
Why Brands Bring Celebrities To Attend On Their Event?
Paying a celebrities to attend to your event is not just about media exposure, they also bring a lot of opportunities and awareness to your brand by boosting your relationships with the consumers.
Check out our Hollywood Branded infographic below as we decribes the top reasons why brands invest in celebrities for their event activations!
Want to learn in depth guide about celebrity event partnerships? Check out our Brand Marketers guide here, this provides answers to questions commonly asked by brands about celebrity gift bags
The Marketing Mistakes (And How To Avoid Them) Weekly Podcast
Want to learn more how product placement magic happens and celebrity event activations or influencer partnerships help your sales? Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices. Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them! Let’s make that entertainment marketing magic happen for you!
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Topics: Celebrity Partnership, Event Activations, Celebrity Events
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.