Beyond the Game: Lasting Brand Impact
I love Super Bowl ads - the emotional moments, star-studded cameos, and shocking surprises all prove that great advertising can be both engaging and culturally impactful. But with brands spending $8 million just to air a 30-second spot - plus millions more on production - what happens after the game ends? Unless a brand keeps paying to run the ad, that massive investment disappears overnight.
Compare that to product placement, influencer-driven brand integrations, and Hollywood licensing partnerships, where brands become part of the content itself and gain long-term exposure without ongoing costs. In this article, Hollywood Branded discusses how brands can maximize visibility beyond Super Bowl ads through strategic entertainment marketing.
Why Brands Need to Rethink Ad Spend in 2025
The old way of thinking - “let’s just run ads” - is dying. The new strategy? “Let’s be part of the content itself.”
Super Bowl Ads: The One And Done
- Pay for 30 seconds of attention.
- Viewers forget it in a week.
- Must reinvest with each ad spot and then again every year to stay relevant.
Product Placement: The Smart Investment
- Pay once for years of organic impressions.
- Rewatching = New impressions with no extra spend.
- The longer content lives, the lower the long-term CPM.
Licensing Entertainment IP Gets Noticed
And there’s another smart move: Licensing.
A brand doesn’t need to be placed in a show or movie to benefit from Hollywood’s influence.
A strategic licensing partnership allows brands to align with major entertainment properties.
✔ Align with a major show or movie with OR without product placement - while still engaging with a dedicated fan base.
✔ Create limited-edition branded products tied to the entertainment property.
✔ Leverage influencer marketing, PR, and digital content to promote the collaboration.
Eager To Learn More?
Super Bowl ads may be flashy, but long-term brand success comes from integrating into entertainment itself. From product placement and influencer collaborations to licensing powerhouse IPs, there are endless ways to stay in front of audiences without constantly reinvesting in ad space. Explore more on entertainment marketing with these must-read blogs.
- The Art of Licensing and Brand Partnerships: From Bridgerton to Queen Charlotte
- Hollywood Branded’s Blueprint for Effective Product Placement
- The Power Of Product Placement Versus Influencer Marketing
- Unlocking the Power of Product Placement: Strategies for Success, DIY or Agency
- Leveraging Hollywood Partnerships: How Brands Achieve Unmatched Cultural Relevance
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