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Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
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How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Snapchat's New Update Is Great News For Brand Marketers

Posted by Stacy Jones on July 5, 2017 at 4:44 PM

How The Social Media Platform Continues To Evolve 

Snapchat, one of the largest social media platforms, knows you have to evolve to stay relevant nowadays. This is why they are constantly changing and updating their app to involve new ways to share photos and videos, as well as incorporating brand marketing and original content from media companies like A&E.

In their latest update, Snapchat has included a way to link to websites, giving brands a great way to direct traffic to their own websites - driving traffic like never before.  In this blog, Hollywood Branded looks at the latest Snapchat update and why it's great news for brand marketers.

Snapchat's New Update Is Great News For Brand Marketers.png

Snapchat's 'Paperclip' Feature Incorporates Websites Into The App

Snapchat has recently released a new update that includes the 'Paperclip' function, allowing users to attach websites to their Snaps. This function is big news for brands, who can now link directly to their web pages through their Snapchat marketing. 

This is a way for Snapchat to compete with their main competitor - Instagram - which doesn't allow users to put links in their stories unless they have over 10,000 followers, and no one can post links in their captions, an annoying hurdle for social influencers.  And a big negative for brands who use influencers to get more website visits.

Snapchat Paperclip.png

This wasn't the only update that came with the new version. Users can now put backgrounds behind things in their pictures as well as Voice Filters, which can change the voices of anyone in the video.

This update comes on the tail of SnapMaps, which allow users to find friends around them and see what they're doing, just another example of Snapchat constantly evolving to meet the growing social media demands of both users and brands.

social influencer guide

Why Is This Good For Brand Marketers?

With new hurdles put in place everyday for brands and brand marketers on social media, brands should see this as a huge win. It shows that Snapchat is embracing its marketing usefulness to brands and giving them a platform to directly reach their fans. 

What's so wonderful too, is that when brands work with social influencers, the influencers themselves can link directly to the web page of the brand they are promoting. This is a huge step for Snapchat and brand marketers should pay attention.

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The New Frontier - Is Your Brand Ready For It?

Are you interested in learning more on how your brand can work with social media influencers?   Download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.

social influencer infographic guide


Topics: Social Media Strategy, Digital Marketing

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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How To Connect Your Brand With Social Influencers

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