<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Studio Films Released In Theaters & Home At Same Time Mean More Eyeballs On Your Product Placement

Posted by Stacy Jones on February 13, 2017 at 9:25 AM

How Warner Brothers Is Working With Movie Theaters To Push Home Release Dates Sooner

Traditionally, movie theaters have had a window of at least 90 days to show films in theaters before they are released to home viewers - be it on VHS, DVD, Blu-Ray and now SVOD and Cable On Demand.  The primary concern for studios has always been making sure their theater partners are kept happy, and that means keeping an exclusive window for audiences to have to leave their homes and trudge over to a movie theater.  

However, in new negotiations with theaters, more movies may be available to be viewed in-home... and sooner.  In this blog, Hollywood Branded looks at how new release negotiations may mean more eyes on product placement - and much sooner than before.

New Deal Could Mean More Eyeballs On Your Product Placement - & Faster.png

Warner Brother's Studio Chief Pushes For Theater Synergy

As in-home entertainment becomes increasingly popular, movie theater chains have suffered blows to ticket sales. However, they still thrive on releases of huge blockbusters such as the Marvel Avengers series and its franchised spin-offs. These films often push out other movies looking for wide theatrical release.

And with the public spending massive cash to go see these hit action films, the studios have started making romantic comedies and dramas a back seat, with less being produced through the Warner Bros, Paramount, Sony studios - and more through Amazon Prime and Netflix.

Warner Brothers' studio chief Kevin Tsujihara doesn't believe that things have to be this way. In fact, he has stated that by bringing films to at-home viewers sooner, movies that appeal to unique and niche markets and wihch may get pushed out of widespread theatrical release due to big blockbusters will have more viewership.


He also doesn't believe pushing forward the date of in-home release will hurt theaters, as long as the companies work together to "give the consumers what they want." Without working together,  and with some serious data to back him up, he's said that viewers will turn to pirated copies. 

This is a big deal for studios - as well as the brands that are featured in their films via product placement. By making these films more accessible to the home viewer, the placements get more eyeballs much faster. 

This will also allow brands who want to create a campaign around their film exposure more ability to drive awareness and get buy in.

The Trend Towards In-Home Entertainment

With the rise of SVOD, people have gotten used to not leaving their house to consume entertainment. Movie rental stores have gone by the wayside and people rarely buy physical copies of DVDs anymore. Even movies that are still only in theaters have seen declining viewership in the past couple of years.

Movie theater chains like Regal Cinemas have been fighting this downhill slide with campaigns like their Oscar campaign. Check out our blog post, Regal Cinemas & Amazon Studios Provide Oscar Film Viewing Opportunities Pre-Awards Season for more.

However, according to Warner Bros.' Tsujihara, studios can work with theaters to show movies in-home within days of release without hurting the movie theaters. By charging more for rentals of theatrical releases, viewers can watch the movie in the comfort of their own home, and the theaters can get a cut of the profits.

This can be especially beneficial for theaters who don't have enough screens to play all the movies people want to see. And this can be huge news for brands featured in smaller movies that may not have had widespread theatrical release before now.

Could Your Brand Benefit From Movie Product Placement?

Is Product Placement right for your brand?  Watch this video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!

Watch the video to learn what is Product Placement


Topics: Strategic Partnerships

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts