Delicious Food is a Major Influencer Category
What is one thing that almost everyone can relate to? Their love of food! Everyone needs to eat, so finding new and creative ways to cook has made food content some of the most popular to watch on social media.
Influencers are making millions of dollars a year posting videos and sharing content all about food, and brands help to make it possible for everyone to enjoy their favorite foodie’s content by paying them to do so. In this blog, Hollywood Branded looks at the top 10 Food Influencers and the brands that they have partnered with.
Kevin Curry
Kevin Curry is an influencer best known under his @FitMenCook handle. He started the FitMenCook blog back in 2012 and it quickly grew in popularity. His first cookbook is slated to come out later this year.
Kevin has integrated some brands into his social content, like in this Instagram post, where he went on the Wendy Williams Show to promote one of his partners, Hilton, as well as giving himself exposure on National TV.
Kevin also has a partnership with Kohl’s, and in this video, on YouTube, he is testing out different air fryers that Kohl’s provided to him.
Yolanda Gampp
Yolanda Gampp first rose to prominence on a now-canceled Food Network Canada show. The show’s creators helped her launch a YouTube channel, How to Bake, and has gained a massive following across multiple platforms.
Most of Yolanda’s content originates from her YouTube channel, and in this video, she creates a cake that looks like the toy, Hatchimal.
In this video, Yolanda makes a Nutella-themed cake featuring the product itself. She also features the chocolate treat, Ferrero Rocher, to bring multiple brands into this delicious creation. She gives the brands exposure by sharing the video and tagging them on her Instagram.
Izy Hossack
Izy Hossack started her blog, Top with Cinnamon, in 2011 and since then it has become one of the most popular go-to food sources online. She has published two cookbooks by the young age of 21 and is finishing up her bachelor’s degree in food science and nutrition.
Izy is based out of the UK, but that does not mean the brands she works with do not have global appeal. For this recipe (Waffled Brioche French Toast) on her blog, she teamed up with Cuisinart for a month of recipes she called a “Classic Dish with a Twist”.
- Instagram: 204k followers
- Blog: Top With Cinnamon
In this Instagram post, Izy isn’t cooking, but she is enjoying some chocolate from Loving Earth and is promoting a giveaway for them to all her followers. Who doesn’t like free chocolate!
Natasha Kravchuk
The Ukrainian-born Natasha Kravchuk wanted a source to find some Slavic cooking in English but could not find it, so she decided to provide that to the world herself! Her website is the place to find some unique recipes from this mom of 2.
To celebrate over 200,000 subscribers on her YouTube Channel, Natasha partnered with cookware company Zwilling J.A. Henckels for a giveaway worth almost $1,000!
As mentioned in the Forbes bio of Natasha, one of her partners is KitchenAid, and in the video above, she subtly promotes the brand in this video for one of her more popular recipes. She has a clear shot of the mixer and then provides a link to buy it, among other kitchen utensils, down below in the description.
As mentioned in the Forbes bio of Natasha, one of her partners is KitchenAid, and in the video above, she subtly promotes the brand in this video for one of her more popular recipes. She has a clear shot of the mixer and then provides a link to buy it, among other kitchen utensils, down below in the description.
Ali Maffucci
Ali Maffucci started her blog, Inspiralized, back in 2013 after learning about the kitchen tool, the spiralizer, and has been the queen of spiralizing ever since. Now, she has produced 3 cookbooks.
Back in 2016, Ali partnered with the restaurant chain, Houlihan’s, to create a spiralized specials menu at their restaurants. This was a great opportunity for exposure for Ali’s brand, as well as a way to incorporate healthier options into Houlihan’s menu.
For the holidays this past year, Ali partnered with Daily Harvest to do a giveaway, above is a post from Instagram promoting this giveaway to her followers.
Rosanna Pansino
Probably the most widely known name on the list, Rosanna is one of the highest-paid women on YouTube and has created an empire out of her Nerdy Nummies brand. According to Forbes she makes millions a year from ad revenue and branded content on her channel.
In this video, Barbie sponsors an unboxing of their new baker and pizza chef playset, and Rosanna makes her own mini pizzas at the end in honor of the mini pizza oven in the playset.
In this video, Rosanna gives her fans a tour of her brand-new home. It is cool to see how your favorite YouTuber lives, and Amazon wanted to get in on the action by sponsoring the video and providing her with products for her house. In the description, she provides an Amazon link to buy all of the items featured in the video.
Deb Perelman
Deb started blogging in 2003 and has been a mainstay online with her blog, Smitten Kitchen. She wrote her first cookbook in 2012, The Smitten Kitchen Cookbook, and it became a New York Times bestseller.
Deb partnered with The Food Network to create a digital series on the Food Network website based on her brand, Smitten Kitchen, and made some recipes. Above is an example of an episode from the web series.
Amber Spiegel
Known for her cookie art, Amber posted her first video on YouTube in 2012 and has not looked back since. Since then she has published a cookbook and is the go-to for cookie art on the web!
In this video, Amber partnered with KitchenAid to have a giveaway for her subscribers and fans. She makes a cookie that looks like a Blender! That’s a creative way to get brand exposure!
Elise Strachan
The only Australian on this list, Elise started her YouTube channel in 2011 to promote her baking business and has turned her brand into a global phenomenon.
In this video sponsored by Oscar Mayer, Elise shows us how to candy Oscar Meyer bacon and teaches us a cupcake recipe using the product.
Joy Wilson
Joy started blogging on her hit website, Joy the Baker, in 2008 and has been a mainstay in food circles ever since. She has written 3 cookbooks and runs classes in New Orleans.
On her blog, Joy the Baker, Joy posted a recipe for Brown Butter Chess Pie that was sponsored by Land O’ Lakes Butter and provides a link to their website.
In this post, Joy shares a picture of a frozen mule she made featuring her sponsor, Black Box Spirits.
Taking That Next Step With Influencer Marketing
There are a lot of creative ways to get your brand out there, and one is partnering up with an influencer. We here at Hollywood branded are ready to help your brand reach the next level with brand integration.
Check out some of our other blogs below:
- 4 Reasons Why Influencer Marketing Still Works
- 7 Secret Social Acronyms Brands Need To Know For Influencer Posts
- 10 Ways To Create More Successful Instagram Posts
- 5 Steps For Brands To Stand Out On Instagram
- How To Create A Safety Net With Celebrity Endorsement Investment
- 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage
Our team has pulled together some of our educational guides to create comprehensive course options built around how your brand can better work with influencers. Check out the class options below! 
