Product Placement, The Ad Alternative To Keep In Mind
The average American watches 4 hours of TV every day. For brands who do traditional advertising, TV ad buys are still a solid option. And while that still is a strategy that should be kept in a brand's marketing arsenal, that alone isn't going to cut it any longer as it is just too easy to skip those ads.
Brands who embrace alternative options such as product placement to become part of the content and storyline win as they aren't able to be ad skipped or fast forwarded. And there is a plethora of options for every brand now, as TV networks are very niche focused content, to help guarantee their own audiences. In this blog, Hollywood Branded looks at how today's high TV consumption results in traditional advertising alternatives like product placement.