Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Our Influencer Survey Shows Interesting Trends Brands Need To Know About
Social Influencers
August 30, 2018
HollywoodBranded takes a look at the recent trends in influencer marketing trends brands need to know about, and what it means when developing a marketing strategy.
Adam Halpin
Adam Halpin
4 min read
Brand Partnership with Travel Influencers
Digital Marketing
August 29, 2018
Hollywood Branded will explore which brands and top travel influencers are partnering together, and why these partnerships work to drive awareness for travel related brands an...
Bree Bregman
Bree Bregman
4 min read
Facebook Uses Augmented Reality In New Advertisements
Social Influencers
August 28, 2018
Hollywood Branded explores how Facebook uses augmented reality in new advertisements to help users try items on before purchasing.
AJ Henry
AJ Henry
3 min read
The Top Entertainment Influencers and Branded Partners
Strategic Partnerships
August 15, 2018
Hollywood Branded looks at Forbes' list of the Top 10 Entertainment Influencers and the brands they have partnered with.
Justin Holvey
Justin Holvey
6 min read
Instagram TV: What Brands Need to Know
Social Media Strategy
July 21, 2018
Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions th...
David Di Miele
David Di Miele
5 min read
4 Do's And Don'ts Of Marketing To Gen Z
Social Media Strategy
June 7, 2018
Hollywood Branded explores the iGeneration, and provide's a list of 4 dos and don'ts of marketing to Gen Z.
Bree Bregman
Bree Bregman
7 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.