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    How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

    Posted by Stacy Jones on October 24, 2017 at 2:24 PM

    Better Than A Direct Response Ad

    I've been working with brands and partnering them with celebrities for twenty years, and in the last two years our team has seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

    We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) In this blog, Hollywood Branded provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    HB In The News - Marketing Drive's Article On How Brands Leverage Snapchat

    Posted by Stacy Jones on October 23, 2017 at 10:01 AM

    How A Media Outlet Is Winning At Snapchat

    With so many social media platforms competing for eyeballs and engagement, it can be really hard for brand managers to know where to spend not only money, but significant amounts of time by their team.

    Hollywood Branded was recently interviewed by Shane Schick about current Snapchat trends, for the article "How National Geographic Grew Its Snapchat Audience By 3M In 3 Months" for Marketing Dive. In this blog, Hollywood Branded shares more insight into Snapchat's social media platform, how brands leverage Snapchat, and some best industry case studies.

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    Topics: Social Media Strategy, Social Influencers

    How Matthew McConaughey Increased Sales for Lincoln

    Posted by Alexis Tawater-Tiedemann on October 18, 2017 at 9:58 AM

    Matthew McConaughey Created A Lasting Impression In Lincoln Ads

    Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for lincoln through this celebrity endorsment, and  how it has impacted the brand.

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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Snapchat Debuts New "World Lenses" With Huge Brand Sponsorship Potential

    Posted by Alexis Tawater-Tiedemann on October 11, 2017 at 2:01 PM

    How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded

    Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.

    Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential. 

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    Topics: Creative Content, Digital Marketing, Social Media Strategy

    How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

    Posted by Stacy Jones on October 10, 2017 at 6:40 AM

    Turning The Written Word Into Sales Through Influencers

    Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

    Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels. In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

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    Topics: Strategic Partnerships, Social Media Strategy, Marketing Best Practices

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