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    How To #12: 6 Steps To Create A Celebrity Social Media Campaign

    Posted by Stacy Jones on February 22, 2018 at 3:08 PM

    Keeping Consumers Engaged

    Being a brand manager or owner is now even more difficult since social media was added to the marketing mix. The number of digital advertising options rises daily, and keeping up with what actually engages the consumer - and leads to sales - is a hard trick to master.  In fact, it's like trying to capture smoke.

    As soon as you jump onto one social media platform, another one emerges that you 'have' to do if you want to compete.  And another. And another.  It's a vicious never ending cycle.  And it all takes a tremendous amount of time to do yourself or money to do with help.  And then there is the social media influencer - that individual who might bring your brand a pot of gold.  If you do it right.  And get lucky.  In this blog Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the right side of a winning campaign.

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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    7 Reasons Why We Blog - Besides The Sales Results We Get

    Posted by Stacy Jones on January 24, 2018 at 2:31 PM

    It Takes So Much Time... And Is So Worth It

    Just in case you haven't noticed, Hollywood Branded blogs.  A lot.  We've made it the backbone to our inbound marketing strategy, and have been blogging since 2012.  When we first started, we simply used our Wordpress website platform and wrote a single blog a week.  Now we write anywhere from 3 to 5 blogs each week, and use more advanced software that allows us incredible insight into the online user interaction.

    And it's made a fantastic change for our company.  We went from always selling our agency benefits and who we are on every single phone call, to rarely having to go over more than a gloss of who we are and what we do for brands - as they already know when they pick up the phone and give us a call.  It's an absolute game changer. In this blog, Hollywood Branded shares 7 reasons why we blog, and the sales results we get - and why we believe all brands should be blogging despite the time it takes.

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    Topics: Social Media Strategy, Inbound Marketing

    Which Social Platform Is Right For Your Brand

    Posted by Stacy Jones on January 23, 2018 at 9:28 AM

    It's A Mess Out There

    Brand marketers have an absolutely impossible time keeping up with all things trending on social platforms.  There are the tried and true platforms - Facebook, Instagram, Twitter - that brands know they need to do.  But even those have algorithm changes and new suggested best practices on an almost monthly basis it seems.

    Even when you do everything right... you find out that Facebook's new changes mean only 6% of your own fan base - you know, the one you worked for years to build, or even paid for through Facebook advertising, actually see your posts.  Unless you boost them with more money.  Which is somewhat defeating. In this blog, Hollywood Branded discusses which social platform is right for your brand, and what to be watching out for.

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    Topics: Social Media Strategy

    How Influencers Buy Fake Followers...And Why Brands Care

    Posted by Stacy Jones on January 12, 2018 at 7:20 PM
    Protecting Your Brand From Instagram Phonies

    Our most popular blog has 6x more views than almost anything else our team has written. That's a lot of views.  The title is 5 Steps To Tell If An Influencer Has Fake Instagram Followers, and it's gotten such a high level of views due to the concerns held by so many brand marketers on not wanting to waste their marketing money. 

    This whole world of influencer marketing is very 'wild wild west' right now.  Brands know they need to do it, but the actual landscape to partner with an influencer successfully is full of hurdles.In this blog, Hollywood Branded looks at how a sample Instagram fake follower purchase platform works, and gives you the insight of what to know and what to watch out for.

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    Topics: Social Media Strategy, Social Influencers

    Starbucks Holiday Cups: Key to Good Social Media Marketing

    Posted by Sophia Sun on November 29, 2017 at 9:21 AM

    How Starbucks Holiday Cups are Good Marketing for Starbucks

    The holiday season is the perfect time to indulge in decadent food and go over the top with decorations. Stores are starting to release their seasonal food and drinks trying to help get their brands into the holiday spirit.

    One popular chain store has just released their new holiday cups, which typically get some pretty great social media attention.  Each year Starbucks comes out with their new festive cups just in time for the holidays. In this blog, Hollywood Branded discuses how Starbuck‚Äôs holiday cups are key to good social media marketing and beneficial way of marketing their brand.

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    Topics: Social Media Strategy

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