We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.
Generation X : MTV’s Golden Age 1966-1976
Unlike Baby Boomers whose artists are seldom performing anymore, the Generation X audience can still find some of their most cherished role models performing today. The trick with this generation is that they have not only known the artists since they were young, but have actually grown up with them and learned much about them throughout the years, mostly thanks to the emergence of MTV that allowed the fans to see and hear their favorite artist. So when a brand looks to partner with a Generation X idol, they need keep in mind that the audience will only buy in to that partnership if it is totally organic
Here are 5 artists Generation X would associate with:
Generation Y, Echo Boomers or Millenniums – The Beginning Of The Digital Era 1977-1994
Generation Y (also called Millennium), is the generation with whom advertisers can (and should) start using digital platforms to promote their brands and products. This generation is the glue between the “old” and the “new”, and the most open audience to new markets and experiments in advertising and promotion. One way to use music is in ads aimed to this generation that is now in the stage of entering the professional working market and parenthood, is to find music that throws them back to their favorite childhood artists they listened to in earlier years, when everything came more easily.
Artists from late 80s and early 90s trigger this generation towards a purchase due to a pleasant memory
Generation Z: Innovation 1995-2012
The most fresh-thinking, tech savvy, up-to-date generation - Generation Z require a slightly different approach to marketing and advertising than earlier generations. This generation’s audience was born into the digital media, meaning that they learn to acquire things they want fast; they have access to almost everything, and they want it here and now. They are used to the news being changed on an hourly base, being exposed to music from around the world, and live in a world where products purchases are only a click away. When a brand is looking to partner with someone who resonates with this audience, it needs to not be a flash in the night and fizzle. Music partners need A-listers, individuals who hold their title as a celeb for a long amount of time, and that is clearly here to stay. It is also crucial for the artists to be involved with the different mediums this generation uses to consume music such as streaming, online downloading, and social media sharing.
5 well known musicians who Generation Z follows:
So What Does All This Mean For Advertisers
Topics: Celebrity Partnership, Strategic Partnerships, Creative Content, strategy
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.