Why Brands Fail On TikTok: Missing Game-Changing Strategies


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Unleashing TikTok's Brand-Building Potential: Strategies for Success

In the ever-changing world of social media, TikTok has become a powerful platform for enhancing your brand's visibility. With a 16% increase in its user base and aim for $20 billion in sales for 2023, quadrupling its previous year's performance, these opportunities are too good for brands to miss.

The secrets to building a robust online presence in today's social media world, and why some brands are lagging behind on TikTok are our two topics of this article. In this blog, Hollywood Branded delves into the latest features and smart tactics employed by successful content creators that are essential for brands to embrace.


Why Brands are Falling Behind on TikTok The Missing Game-Changing Strategies

Content alone cannot make the magic happen

In the competitive landscape of digital marketing, where standing out is the ultimate goal, brands often stumble due to two common pitfalls: failing to measure their Key Performance Indicators (KPIs) and neglecting best practices. In today's era, content alone isn't enough to capture the elusive attention of the audience. Achieving mediocrity is no longer an option; you must shine brightly to be noticed.

Let's explore the essential toolkit that some brands overlook, the missing pieces that hinder them from achieving their desired results on social platforms.

Creating Your Own Filter

For brands with a social media budget, incorporating branded augmented reality filters can be an effective strategy to stand out from the crowd, especially when you have events in mind. By creating a custom filter that aligns with your brand or product, you not only enhance brand recognition but also inspire users to generate content using your filter. This can pave the way for viral trends and user-generated content that actively promotes your brand.

create tiktok flters

caption for SEO

In platforms like TikTok and Instagram, hashtags, location tags, usernames, and profiles help the audience find you. The newly enhanced search engine uses keyword research to make it even more robust. Just like a regular search engine, its algorithm determines your content's relevance to the audience's interests. Your captions not only optimize your content but also captivate your audience, halting their scrolling

A well-crafted caption can be a game-changer on TikTok. A catchy and relevant caption can add depth to your video and make it more shareable. Use humor, emojis, and storytelling techniques to captivate your audience. Additionally, including relevant hashtags and calls to action in your captions can help users find your content and engage with your brand.


TikTok allows users to "stitch" together multiple videos to create engaging content. This feature is a goldmine for brand promotion. By stitching your content with popular or trending videos, you can tap into an existing audience and make your brand part of a viral trend. The key is to be creative and find a unique way to incorporate your brand message or product into the video you're stitching. This strategy not only enhances your reach but also showcases your brand's ability to adapt and stay relevant.

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Discussion Video

The heart of TikTok lies in its short and attention-grabbing videos. Create content that is not only visually appealing but also tells a compelling story about your brand. Share behind-the-scenes glimpses, showcase product features, or use humor to engage your audience. The more interesting and relatable your videos are, the higher the chances of users sharing them, thus increasing your brand's visibility.

using trending music/videos

TikTok is a trend-driven platform. Keep an eye on trending challenges, hashtags, and themes within the TikTok community. By participating in these trends, you can position your brand as part of the larger conversation. Ensure that your content aligns with the trend while still being authentic to your brand. This will not only get your content in front of a broader audience but also demonstrate your brand's ability to stay current and relevant.

The Music For Marketing Your Brand By Generation

Eager To Learn More?

Check out these other articles our team has written as you continue on your social media marketing journey!

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