Planes, Wildfires, and Power Outages
In early January, what began as a routine trip to Las Vegas quickly spiraled into an unforgettable journey through chaos and uncertainty. Wildfires fueled by 50+ mph winds swept through Los Angeles, forcing evacuations, airport closures, and power outages that left us stranded and scrambling for safety. As we navigated this 26-hour odyssey, we were struck by the fragility of life and the immense challenges faced by those directly in the fire’s path.
This experience served as a sobering reminder of the devastation these fires leave behind and the resilience required to rebuild. In this article, Hollywood Branded shares a personal account of navigating unexpected challenges, including wildfires, power outages, and travel disruptions, while reflecting on resilience and providing valuable resources for victims and those looking to help.
Our CES Adventure in Chaos
The second week of January at CES is always a whirlwind for us. Months of preparation lead up to this week as we meet with tech clients, unveiling their latest innovations and connecting with brands from across the globe. But this year, our time in Las Vegas took an unexpected turn, as nine of our team members found themselves navigating a 26-hour odyssey that tested patience, grit, and humor.
It all began with a plan to fly JSX - offering a first-class experience to set the tone for an inspiring trip before diving into meetings and the trade show floors. But a detour sparked by President Biden’s arrival at LAX rerouted our plane to Burbank, and that’s when the adventure truly began.
After an early Tuesday morning Uber ride across Los Angeles, we arrived in Burbank just as wildfires began to creep onto the horizon. Winds reaching 50+ mph forced the airport to shut down. As flames inched closer to Santa Monica, some team members very carefully returned home to prepare for possible evacuations. For the rest of us, stranded and grounded, we booked a nearby hotel for safety.
Then came the dominoes: the hotel’s registration system crashed minutes before we arrived, prompting us to grab dinner in the adjoining restaurant - until the power went out across Burbank. After hours of waiting, debating whether to brave the winds in search of another hotel, the generator kicked on. Finally, close to midnight, we checked into dimly lit but secure rooms.
By 7 a.m. Wednesday, we were back at the airport, now trying our luck with Southwest. Yet another reroute brought us back to LAX, where we finally secured standby seats and arrived in Vegas more than 24 hours after leaving our homes. Back in Los Angeles, fires raged, consuming everything in their path.
Despite the exhaustion and chaos, we rallied. We leaned into gratitude, knowing how fortunate our little travel snafu was compared to those who lost everything. The devastation left behind - the homes, the wildlife, the memories reduced to ash - is unimaginable. Our hearts are with everyone whose lives have been irrevocably altered.
Photo Credit: CES
A Personal Perspective
Living on a canyon surrounded by nature, I’ve always been acutely aware of how fragile it all is. About a decade ago I evacuated due to a fire caused by a teen's arson attempt, grabbing my dogs and laptop in a rush, leaving everything else behind. That experience was terrifying, incredibly luckily short-lived as the super scooper planes put everything out. What we’re witnessing now in LA is beyond comprehension.
From the safety of Las Vegas, I watched the destruction unfold. Ensuring potential evacuation plans for my family and pets, while fielding updates about the fires, was surreal. Thank you to the 1,001 of you I have not spoken with in years who thought to think of me, and reached out with concern and support.
If you want to know what it feels like to have your stomach drop - imagine receiving multiple citywide evacuation notices that ALL of LA County needed to prepare to evacuate. Thankfully false alarms caused by a tech glitch - and a sobering reminder of how quickly stability can unravel.
The Hidden Cost of Fires
What many people don’t realize is the financial toll these fires take beyond the immediate destruction. Countless homes in fire zones like ours are uninsured. Our own policy was canceled because of the risk. For homeowners with mortgages, insurance is mandatory, but the exodus of insurers from California has left many without options. It's not like most people can afford to pay off their house so they don't have to have insurance. Nor if they needed it, could most actually afford to rebuild without it. It’s a crisis few talk about, but it's certainly gaining momentum. It leaves homeowners vulnerable in ways that extend far beyond property loss.
I invite you to take a moment to pause, close your eyes, and send thoughts of hope and strength to the massive numbers of people here in LA who are grappling with the fear of losing everything.
Insights for Fire Victims
I'm including this again as I received so much feedback that this email was sent on to someone who was helped with the information provided. GOOD JOB SHARING!!!!! Know someone impacted by the fires or any other natural disaster? Here is some practical advice to help others navigate this challenging time. If you know someone affected, please consider sharing these valuable tips.
Additional Tips for Fire Victims:
The Small List
- Set Up Digital Tools: Use apps like Evernote or Google Keep to organize tasks, track progress, and create an inventory of belongings.
- Contact Local Organizations: Community groups, churches, and nonprofits often provide immediate relief like food, clothing, and temporary housing.
- Monitor Local Updates: Stay tuned to city or county websites and social media for updates on fire containment, evacuation zones, and resources.
The Big List
- Secure Important Documents: If originals are lost, request replacements for birth certificates, property deeds, passports, and insurance policies as soon as possible.
- Access Temporary Financial Assistance: Many banks, credit card companies, and lenders offer programs to defer payments or provide short-term relief after natural disasters.
- Protect Against Scams: Be cautious of fraudulent contractors or “disaster relief” offers. Verify credentials and consult with your insurance provider before agreeing to repairs.
- Apply for Government Grants: Beyond FEMA, look into state and local disaster relief grants. Some areas offer specific assistance for rebuilding in fire zones.
- Reassess Your Insurance Coverage: Once the immediate crisis has passed, consider updating your policy to include enhanced coverage for future events.
- Plan for Emotional Recovery: Trauma from disasters can linger. Seek counseling, support groups, or mental health resources to help navigate the emotional toll.
Photo Credit: Yahoo!
Practical Advice for Rebuilding
- Work with a Reputable Contractor: Choose contractors experienced in disaster recovery, and get multiple quotes. Verify licenses and reviews before signing any contracts.
- Consider Fire-Resistant Materials: During rebuilding, use fire-retardant roofing, siding, and landscaping to reduce risk in the future.
- Explore Government Rebates: Some municipalities offer rebates for fire-resistant upgrades or energy-efficient rebuilding.
- Track Expenses for Rebuilding: Keep detailed records of rebuilding costs for insurance claims and potential tax deductions.
How to Help Los Angeles Wildfire Victims
The fires have impacted so many lives. If you’re looking for ways to support those in need, here are trusted organizations making a difference:
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Donate to the American Red Cross
Visit redcross.org, call 1-800-RED CROSS, or text "REDCROSS" to 90999 to donate $10. -
Support the Los Angeles Regional Food Bank
The Food Bank is supplying food and essentials to residents affected by the fires. Donations of food are accepted at their distribution centers, or you can volunteer your time. Find more information here. -
Give to the California Fire Foundation
This organization provides direct financial support to impacted residents. Learn more and donate to the Wildfire and Disaster Relief Fund here. -
Assist Animals Through Pasadena Humane
Pasadena Humane is helping animals displaced by the fires and needs crates, blankets, and volunteers to foster pets. Learn how to support them here. -
Support World Central Kitchen
Find out how Chef José Andrés’ organization is providing meals and how you can help here. -
Donate to United Way of Greater Los Angeles
Support long-term recovery efforts here.
Final Thought
Recovery is a journey, but each step forward counts. By staying organized, seeking support, and planning carefully, you can rebuild with resilience. Lean on your community, whether it’s neighbors, local organizations, or online networks, as they can be invaluable sources of strength and resources. Celebrate small victories along the way, as each one is a testament to your perseverance. Share this guide with anyone in need—it might be the first step in helping them move toward recovery and finding hope in the midst of hardship.
Eager To Learn More?
For more insights and resources on navigating challenges and rebuilding, explore our related articles below.
- A Guide to Rebuilding After the Los Angeles Wildfires
- The Road to Recovery: Rebuilding Trust After a PR Crisis
- Developing Resilience For Both You And The Brand
- Marketing Mayhem: What Papa John's Can Do To Recover From A PR Nightmare
- BlackBerry and Hollywood: A Tale of Brand Identity and Resilience
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