Companies Founded by Our Favorite Singers
In the world today, some of our favorite brands are owned or frequently repped by celebrities! Think of Kylie Cosmetics’ booming success and the renowned Yeezys! Famous people have an amazing ability to make everything they do into a sensation. So, many celebrities shift their careers a bit toq make their passions into flourishing businesses!
Multiple celebrity brands have gone in and out of style over the years, and it’s hard to keep up with all the changes. In this blog, Hollywood Branded shares 10 musician-owned brands that everyone needs to know.
Not Just Musicians
Music artists have been capturing our attention in new and inventive ways for centuries. From concerts and radio broadcasting, to streaming, music videos, and appearing on TV in films and interviews, musicians are always looking for ways to get themselves out in the public eye. Now more than ever, we are seeing our favorite singers in association with a perfume scent, or even a pair of shoes - putting themselves out there to create a deeper connection with their fans, and their own business! Over the 21st century, many musicians have even created their own brands. While some have returned to music only, many musicians have prospered in business. So, who currently has a brand?
1. Katy Perry
Katy Perry started designing shoes back in 2016. With 39 different products and every type of shoe, Katy continues to ‘wow’ with her imaginative designs. While there is something out there for everyone, her shoes are known for their ostentatious, artistic flare. Though she mainly focuses on footwear, she has also ventured into the realm of handbags and offers a few chic options. Her products range in price from $15 flip-flops to $159 boots.
2. Drew House
Drew House is a fashion brand owned by Justin Bieber. The brand released its first products in 2018 with mainly word-of-mouth promotion and sold out quickly. Drew House sells everything from masks to corduroy pants. Many of the products are clad with the Drew House logo, a smiley face that has the word “Drew” in the place of its mouth. Most of the clothing follows a skater, grunge style, and ranges from $12 to $198.
3. Rare Beauty
Rare Beauty is a beauty company founded by Selena Gomez in 2020. The brand is all about embracing uniqueness and helping people feel comfortable in their own skin. The company focuses on mental health and raises money to help make mental health support accessible to people who need it. The makeup brand is also moving towards sustainability, as it is completely vegan, and uses recycled packaging.
4. Fenty Beauty
A more well known musician-run makeup brand is Fenty Beauty, founded by Rihanna in 2017. All creations are based around the thought that, “makeup is there for you to play with. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.” (quote by Rihanna). Fenty Skin, a skincare branch off, was launched in 2020. Rihanna’s skincare products are cruelty-free, vegan, and refillable!
Founded in an Adidas partnership with Kanye West, Yeezy shoes (coined from one of Kanye’s nicknames, Kanyeezy) are most well known for their exclusivity and high price tag. The rarity of each shoe drives the price up as owners buy, and resell their Yeezys! A single pair of these luxury shoes can cost thousands of dollars. One of the most expensive pairs was the Nike Air Yeezy 2 SP ‘Red October’ priced at $11,400! Yeezy has been presenting in numerous fashion shows including New York and Paris Fashion week since 2011.
6. Haus Laboratories
Haus Laboratories is yet another vegan and cruelty-free makeup brand created by an A-List celebrity. Lady Gaga founded this brand in 2019 with a major focus on inspiring people to be bold and express themselves. Many of her products are bright and shimmery which accurately represents Gaga’s bold and unapologetic outlook. When explaining her ideas behind her beauty brand and goal to inspire, Lady Gaga said, “Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just Born This Way.”
7. Christina Aguilera Perfume
Christina Aguilera Perfume was rated the No.1 Celebrity Brand in 2018 and has received a total of 13 other awards. At this point, Aguilera has 11 different perfume scents, some of which are not available for purchase in the U.S. Her newest scent, Eau So Beautiful, released in 2020, is a mix of many intriguing scents including wild strawberry, sandalwood, and violet leaf!
8. Keys Soulcare
Keys Soulcare is primarily a skincare brand made by Alicia Keys. Keys Soulcare has many different skincare products, but also ventures into the realm of other self-care products, such as scented candles. The website features tons of articles to help with self-care - some how-tos and some deep and thoughtful messages.
Alicia stopped wearing makeup back in 2016! She says that it is her “one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together.” She hopes to emphasize the connection between skin and soul with her brand.
9. Celine Dion + Nununu
Celine Dion has designed a line of Nununu clothing. Nununu clothing is for kids ages 0-14 focused on transcending gender norms. All of the clothing has an edgy and alternative vibe, and are meant to empower youth. The clothing is gender-neutral, and some consider it quite controversial. Her clothing line was announced in her short film - Celinununu. In Celinununu, Dion breaks into a maternity ward and turns all of the pink and blue babies’ clothing black and white by blowing around some magic confetti. Don’t believe me? Watch it for yourself!
About-Face is a new makeup brand made by Halsey this year. She has positioned her company as chaotic and eclectic, emphasizing improving every version of yourself. Although very new, many of the About-Face products are almost sold out! Halsey herself has had a hard-core, edgy style, flaunting experimental hairstyles, and unique fashion. Much of her inspiration for what she does comes from her hard times spent in homeless shelters as a teen, openly battling with bipolar disorder, and wanting to help others like her. Halsey serves as an inspiration to all of her fans!
More to Come!
These are only a few of the celebrity brands that are thriving. Creating brands has helped musicians connect with and share even more of their personality and passions with their fans. It has even been an opportunity for the musicians to support charities, as many of their businesses partner with causes they care about. With social media, e-commerce, and modern culture, there are sure to be many many more musician owned and founded brands in the future. Check out the links below to learn more about brands and celebrities!
- HB Round-Up: Celebrity Partnerships To Know About
- Celebrity Partnerships With Makeup Brands
- The Success of Celebrity-Founded Brands
- Eight Of Post Malone's Brand Partnerships
- Top Celebrity Beverage Endorsers
Want to take your knowledge to the next level? Click the link below to learn how to get a celebrity to come to your brand's event!