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45 Celebrities And The Beauty Brands They Own [Infographic] Part II

Posted by Sela Mueller on April 16, 2021 at 6:45 AM

Who Is Hopping On The Beauty Train?

First, it started with Kylie Jenner and Kylie Cosmetics. Now, it looks like her sister, half-sisters, and even her mom are jumping on the band wagon! Its not just a Kardashian-Jenner thing though. Even more celebrities are seeing the value of owning a beauty brand and starting their own. 

Some of these brands have been around a while, but some haven’t even launched their first product yet! In this blog, Hollywood Branded shares #15-30 of our list of 45 celebrities and the beauty brands that they own.


45 Celebrities and the Beauty Brands They Own (1)

1. Jennifer Lopez - JLo Beauty

JLo Beauty's focus on anti-aging skin care is to make luxury products accessible. The company was long-awaited by fans and finally launched in January of 2021. All of the products are to contain olive oil, which is JLo's special family secret for skin and hair care. 


2. Jessica Alba - Honest Beauty

Honest Beauty was founded as a branch-off of The Honest Company, which Jessica Alba launched in 2011. Through her concern over the harmful chemicals used in normal household products, she strove to make a company that provides everyday items, without hazardous materials.


3. Jessica Hart - Luma Beauty

Luma Beaty was founded in 2014 when Jessica Hart saw an absence of natural beauty products that people could afford. Luma offers both makeup and skincare in a variety of forms emphasizing natural beauty. 


4. Josie Maran - Josie Maran Cosmetics

Josie Maran Cosmetics was founded in 2007. The company is women-led, environmentally-focused, ethically-focused, and committed to presenting customers with 100% argan oil in products! 


5. Kanye West - Donda Cosmetics

Kanye West's Donda Cosmetics has not yet released any products though the rights have been purchased. The brand is inspired by Kanye's mother, Donda!


6. Kat Von D - Kat Von D Vegan Beauty

Kat Von D founded her beauty brand in 2008 with four shades of lipsticks. Now, she has hundreds of products, some of which have won awards! Kat moved on from the company in 2020, but it still seems to be going strong today!


7. Kendall Jenner - Kendall

Kendall Jenner has trademarked "Kendall" for a future brand! While her sisters have ventured into the realm of makeup and skincare, it seems like Kendall may have plans to go beyond to even more areas of beauty!


8. Khloe Kardashian - KOKO Kollection

KOKO Kollection is yet another Kardashian cosmetic brand that we are expecting! Khloe Kardashian has trademarked the name "KOKO Kollection by Khloe Kardashian."


9. Kim Kardashian West - KKW Beauty

Kim Kardashian West launched her brand in 2017 and her first products - a cream contour and highlighting kit that sent the internet buzzing. For a while, getting that Kim Kardashian contour was all the rage. 


10. Kourtney Kardashian - Kourt

Kourtney Kardashian has filed a trademark for a cosmetics line called "Kourt". No more details have been solidified at this point!


11. Kris Jenner - Kris Jenner Beauty

Kris Kardashian Jenner recently announced that she will also be adding her own beauty brand to the Kardashian-Jenner beauty brand mix. She is certainly not new to the realm of beauty, being a major helper with her daughters' beauty brands. It is looking like Kris plans to release everything from makeup to nail care!


12. Kylie Jenner - Kylie Cosmetics

Kylie Cosmetics was originally called Kylie Lip Kit upon its first release in 2015. Kylie later renamed the brand to the name that it has today. Though Kylie Cosmetics has sparked controversy over many products, it remains a popular brand! 


13. Lady Gaga - Haus Laboratories

Founded in 2019, Lady Gaga has created a vegan, cruelty-free makeup brand that is inspired by her mother! She aims to get others excited about being bold and proud to be themselves. Her bold and shimmery products certainly reflect her brand's ideals. 


14. Lauren Conrad - Lauren Conrad Beauty

Lauren Conrad Beauty was launched in mid-2020. The brand emphasizes clean beauty. All of the packaging is simple and beautiful. The best part? The products are affordable as well!


15. Lindsay Ellingson - Wander Beauty

Wander Beauty was launched in 2014 by Lindsey Ellingson. She was confronted by her own life full of traveling, multitasking, and makeup products that weren't doing that with her! Wander Beauty is made for ladies on the go, who need minimal products to do the most for them.


The Extensive List of Celebrity Beauty Brands

Do you want to see even more celebrities that have their own beauty brand? Take some time scrolling through the infographic below! You'll find 45 celebrities and the beauty brands they own.

45 Celebrities and the Beauty Brands They Own Infographic


Did Any Of These Surprise You?

Maybe you learned something new! Maybe you didn't! Maybe you were overwhelmed by the sheer number of Kardashians on this list. At any rate, you should check out the two other articles we have about celebrity beauty brands, and some of these other fun topics!

Be sure to read the first part of this blog too! Part I of 45 Celebrities & The Beauty Brands They Own

It's hard to keep up with Hollywood! Between new films, new brands, new news, and new partnerships - it would take putzing around the internet full-time in order to stay up to date! Luckily, we've got your back. Get all of the latest partnership updates weekly when you sign up below!

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Topics: Strategic Partnerships, Celebrities