Beauty Brands Leveraging Influencers to Push Sales
The holiday season is in full throttle. Let’s be honest… Christmas trees have been decorated since the end of November, the Starbucks holiday menu has inadvertently become our substitute for water, and the Hallmark Channel’s ‘Countdown to Christmas’ movie marathon is, once again, part of our daily regimen.
It’s the ‘most wonderful time of the year’ and the beauty industry is officially in the spirit. Beauty brands are launching their festive campaigns on Instagram and competing for an ultimate spot on your Christmas shopping list. In this blog, Hollywood Branded provides a brand guide to this year's top Instagram holiday beauty campaigns and the social media influencers behind them.
Tis' The Season For [Online] Holiday Campaigns
The extensive pandemic is changing the way that most of us are used to holiday shopping. Now more than ever, online shopping is dominant, and social media marketing strategies prevail. To catch the attention of consumers this Christmas, beauty brands must build a strong online presence and implement smart digital engagement strategies.
Despite the global circumstances, health and beauty brands have an optimistic outlook towards sales this holiday season. Consumers have increased their self-care routines whilst spending more time at home, simultaneously leaving the popularity of the industry at a peak.
Let’s take a look at the top recent influencer holiday campaigns!
Bare Minerals x Hailey Bieber
High-end cosmetic line, Bare Minerals, has partnered with model and socialite, Hailey Bieber, for the brand's ‘Give Good, Do Good’ holiday collection. As their clean beauty ambassador, Bieber promotes the brand's simplistic and good-for-skin products to her 30.9 million IG followers. Peep the account tags and hashtags in the captions that effectively connect the brand’s post with the influencer!
Glossier x Sydney Sweeney
Millennial-engaged beauty brand Glossier collaborates with Euphoria star, Sydney Sweeney, this holiday to launch the limited edition Lip Gloss in Gold. Sweeney posted to Glossier’s Instagram with a selfie featuring the gloss, as well as a video of her getting ready for the day featuring other Glossier products.
Valentino Beauty x Lady Gaga
Valentino Beauty kicked off their holiday campaign with singer and songwriter, Lady Gaga, to share the powerful movement behind the new Valentino Voce Viva fragrance. The perfume is promoted with the powerful intention of giving voices to those who are often unheard. The campaign is further represented in a repurpose of Gaga and Elton John’s song ‘Sine From Above’, as well as video clips in which Gaga is interviewed and explains what her singing voice specifically means to her.
L'Oreal Paris x Luma Grothe
L’Oreal Paris partnered with Brazilian model and actress, Luma Grothe, to be the spokesperson for their 2020 holiday campaign. This year’s promotion was centered around women's empowerment amidst street harassment, as expressed with the hashtag #WeAreWorthIt. As part of their 31-day campaign, a different post was shared every day of December, highlighting several L’Oreal beauty products, as well as various guests who shared their vision of ‘worth.’
Yves Saint Laurent x Claudia Sulewski
The reputable beauty brand known for its top-rated products and luxurious packaging launches yet another holiday campaign. Partnering with Youtube lifestyle and beauty blogger, Claudia Sulewski, posts on Instagram as a #yslbeautypartner to promote YSL Beauty’s Limited Edition Touche Éclat Le Stylo Holiday 2020 concealer.
KKW Beauty x Kim Kardashian-West
Business mogul, Kim Kardashian-West, launches the Crystallized Collection this year for her own beauty line, KKW Beauty. Partnering with cosmetic retailer Ulta Beauty, the collection that’s perfect for gift giving and personal use has been available since November 25th. Coming in at #7 on Instagram’s most followed accounts list, Kardashian-West has great influence over her 193 million follower audience.
The Ongoing Power of Influencer Marketing
Brands are actively strengthening the exposure of their campaigns by utilizing the power of influencer marketing. Partnering with popular influencers allows your brand's content to be seen by a greater audience, influenced by a reputable spokesperson.
Check out our other blogs about about the power of working with influencers to promote your brand's next campaign!
- The Importance of Aligning Your Brand With The Right Social Influencer
- Top Celebrity Beverage Endorsers
- Implement Efficient Influencer Marketing Strategies For Your Brand
- Top Coachella Brand Activations
- 5 Examples Of Influencer Marketing Gone Wrong
Ready to take your brand to the next level and integrate influencers into your brand's marketing efforts? Check out our 2018 Influencer Marketing and Brand Partnerships Report below for insight on rates, strategies, and success for your next influencer integration.
