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    Adam Halpin

    Adam Halpin
    Adam is currently living his LA dream, having come to the States after getting his Masters in Film and Television Studies from the Dublin City University in Ireland. Adam enjoys all things entertainment – especially superheroes franchises or science fiction movies, which you will often find him watching in his spare time. That, or Adam Sandler movies.

    Recent Posts

    Apple Is Adding More Original Video Content To Its Music Streaming Service

    Posted by Adam Halpin on September 26, 2017 at 8:24 AM

    The Future Of Streaming Services And Apple

    With streaming services rising in popularity many content providers are making the move to on demand services in the hopes of competing with the big two of the streaming world, Netflix and Hulu. The two services already have much competition with Amazon Prime, YouTube Red, Disney’s newly announced on demand service and Sony’s free Crackle service.

    If the success of Netflix is anything to go by, what draws users to the service most is unique original programming such as the successful series Orange is the New Black, Stranger Things and House of CardsIn this blog, Hollywood Branded discusses how Apple is adding more original video content to its music streaming services to compete with streaming services such as Hulu and Netflix.

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    Topics: Creative Content

    Lionsgate To Open New Studio Based Theme Park

    Posted by Adam Halpin on August 21, 2017 at 9:09 AM

    Theme Parks and Movie Studios

    In an age where Disney and Universal dominate the theme park industry, it is no surprise that other movie studios may want to get in on the action. Although other studios have had failed attempts at trying to gain a presence in the market... another studio is making waves to try to earn some of that massive theme park following.

    Lionsgate is the latest studio to dab its hand into the world of theme parks, having just announced the construction of a brand new theme park in South Korea. In this blog, Hollywood Branded discusses the plans for Lionsgate theme park and how the amusement attraction will make for a perfect branding tool in film franchise synergy.

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    A Glimpse Into Franchise Power Of The Planet Of The Apes

    Posted by Adam Halpin on August 10, 2017 at 7:38 AM

    The Magic Of Franchise Film Hits

    Many franchises from the past have recently returned to the big screen. Why? Because movie studios know they typically all but guarantee box office success. But not always, such as seen in in our post The Mummy: When A Franchise Launch Fails And The Future Of The Dark Universe.  

    So the question is - can second, third or even fourth (or more) attempts revitalize the essence and most importantly success of the original?  The Planet of the Apes is one of the oldest film franchises in the world and yet it continues to find life - with a humongous established fan base in place. In this blog, Hollywood Branded discusses the most recent incarnation of The Planet of the Apes franchise and the history of it's success. 

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    Topics: Creative Content

    The Mummy: When A Franchise Launch Fails

    Posted by Adam Halpin on August 2, 2017 at 11:59 AM

    The Mummy And Universal's Dark Universe

    Over the past few years film franchises have exploded in the sense that they are becoming the true bread and butter of Hollywood. As a result, studios are each trying to develop their own franchises to compete with the massive franchises of other studios.

    While it has a massive hit on its hands with the Jurassic World trilogy, Universal still doesn’t have a massive cinematic universe on the scale of something like Marvel's cinematic universe - or even Warner Bros. As a result, it has reached deep into its history in order to find one. In this blog, Hollywood Branded discusses Universal’s Dark Universe and what the first installment may mean for its future, and what happens when a franchise launch fails.

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    Topics: Strategic Partnerships

    Spider-Man:  Homecoming Premiere Behind The Scenes Of Hollywood Branded

    Posted by Adam Halpin on July 6, 2017 at 8:22 AM

    Hollywood Branded Takes You To Work

    Two days before the premiere, we got the call from an event planner we often work with.  Could we do it?  The event planner had just gotten the job, and while he immediately thought of us,  it would mean some fast shuffling to make the logistics happen.  But like always, this crazy adrenaline rush of a world is the one our team lives in day in and day out.

    And we were prepared.  The ask?  To have one (which we managed to maneuver to two - as we are always on the lookout for all of our retainer brands) of our clients provide beverages for the premiere party of Spiderman: Homecoming! In this blog, Hollywood Branded takes you behind the scenes to the Spider-Man: Homecoming premiere and how our clients got to be involved.

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    Topics: Behind-The-Sign Of Hollywood, Strategic Partnerships

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