Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Lionsgate To Open New Studio Based Theme Park
Behind-The-Sign Of Hollywood
August 21, 2017
Hollywood Branded discusses the plans for Lionsgate theme park and how the amusement attraction will make for a perfect branding tool in film franchise synergy.
Adam Halpin
Adam Halpin
3 min read
A Glimpse Into Franchise Power Of The Planet Of The Apes
Creative Content
August 10, 2017
In this blog, Hollywood Branded discusses the most recent incarnation of The Planet of the Apes franchise and the history of it's success.
Adam Halpin
Adam Halpin
4 min read
The Mummy: When A Franchise Launch Fails
Strategic Partnerships
August 2, 2017
Hollywood Branded discusses Universal’s Dark Universe and what the first installment may mean for its future, and what happens when a franchise launch fails.
Adam Halpin
Adam Halpin
4 min read
Spider-Man: Homecoming Premiere Behind The Scenes Of Hollywood Branded
Strategic Partnerships
July 6, 2017
In this blog post, Hollywood Branded takes you behind the scenes to the Spider-Man: Homecoming premiere and how our clients got to be involved.
Adam Halpin
Adam Halpin
5 min read
Franchise Film Success Case Study: Pirates Of The Caribbean
Strategic Partnerships
June 14, 2017
Hollywood Branded shares the franchise film success case study of Pirates Of The Caribbean and why it has been so embraced by audiences - and brands - far and wide.
Adam Halpin
Adam Halpin
5 min read
Upcoming Comedy Series For The 2017/2018 TV Season
Opportunities
June 12, 2017
Hollywood Branded shares what brands need to know about the 2017-2018 COMEDY network TV schedule.
Adam Halpin
Adam Halpin
5 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.