Turn the Past Into Profits For Your Company
Most of us didn’t grow up on purpose, but while we were busy earning college degrees, developing relationships and building our careers, we somehow arrived at ‘adulthood’ whether or not we wanted to. There are undeniable perks that come with not being a child; you can stay awake as long as you’d like, spend your money as you wish, and enjoy a glass of wine at the end of the day. Still, we find ourselves reminiscing about carefree summer days spent by the pool.
And being able to be taken back to these past moments and memories in our lives is a gift from Hollywood. Hollywood loves revisiting the past through favorite movie sequels, and when it does, brands can jump on board all the hoopla by becoming part of the content, or leveraging the allure of the film in their own marketing efforts. In this blog, Hollywood Branded uncovers how nostalgic films help brands connect with consumers and increase sales from highly anticipated sequels, reboots and spinoffs.