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Streaming Across The Pond
Netflix has forever changed the way America watches television, and over the past two years they’ve started to cause that same disruption across Europe. According to The Hollywood Reporter, analysts predict that of Netflix’s 137 million subscribers, 30 to 40 million of them are in Europe, and they’re planning for an additional 15 to 20 million over the next five years, dramatically outpacing the subscription boom they experienced in the US.
Their plan is simple. Dominate the market by creating as much original content as possible. The streaming giant is dedicating $1 billion to European content, including the addition of 153 new European originals in 2019 (compare this to the 81 originals in 2018). In this blog, Hollywood Branded examines how Netflix is expanding into Europe and what that means for international marketing efforts.
South by Southwest is said to be the event for everyone – there’s tech, there’s music, there’s film, etc. The streets are packed with people, and wherever there's room to stand, you can find branding too. As this industry convention has become a festival that people plan yearly trips to attend, it has truly become a golden opportunity for brand marketing.
Over the years, SXSW has become a mecca for engagement and experiential marketing activations, and this year was certainly no different. In this blog, Hollywood Branded takes a look at the best SXSW activations of 2019, and just what made them so memorable.
I believe there really are two types of Oscar viewers- those who watch to see the previous years’ worth of motion picture magic be rewarded, and those who watch to see who’s going to kill or be killed on the red carpet. I am the latter. My Oscars evening did not start when the show started at 5pm PST, but rather three hours earlier, stalking my favorite celebs on social media to see if they were offering a sneak peek at their look on their Instagram stories. The opportunity that beauty, jewelry and fashion brands around the world vie for.
The real show for people like me is the red carpet, when one by one Hollywood’s elite take their chance at going down in fashion history. In this blog, Hollywood Branded takes a look at the impact beauty, jewelry and fashion brands on the red carpet made at the 2019 Oscars.
The Fall Of The Rom Com
While you may not have noticed it, romantic comedies were experiencing a slow and painful death. Once the go-to movie choice for friends and couples, the genre was slowly going flat at the box office. The plots were unoriginal, the leads stopped pushing the boundaries. Viewers preferred to stay home and wait for their favorites than risk a night out with a lack-luster (and day we say it… cheesy) film. Studios shied away from mid-budget films (think Legally Blonde and Pretty Woman) as they felt geared mainly towards women and put their budgets instead towards the huge blockbusters that could attract all audiences. It doesn’t help that You’ve Got Mail doesn’t garner billions of extra dollars in merchandise licensing deals.
The days of the romantic comedy were all but gone… until now! Until Netflix, that content creator behemoth, put Rom Coms back in our reality of content options in a a very under the radar way. In this blog, Hollywood Branded takes a look at how Netflix revived romantic comedies and what this means for brands for content partnership deals.
Going For The Grab But Getting The Snub
Since their inception, streaming services like Netflix have been turning the entertainment industry on its head. The radical shift can be traced back to Netflix’s efficient DVD delivery service back in 1998, making its rival, Blockbuster, eventually obsolete. This was followed by the launch of its digital streaming platform in 2007, but we’d argue that the biggest glass ceiling moment so far came in 2013 with their release of the insanely popular and critically acclaimed series House of Cards.
The release of this series, and many more after it like Orange is the New Black and Ozark, made Netflix not only a staple in households worldwide, but a serious force to be reckoned with during Emmy’s season. In 2018 they tied with HBO for the most Emmy wins. So, now that they’ve earned success in television, can they do the same with film? In this blog, Hollywood Branded takes a look at the complicated relationship between Netflix and The Oscars, and the hurdles they must jump through to get there - and why brands should care.
Topics: Behind-The-Sign Of Hollywood