The Fall Of The Rom Com
While you may not have noticed it, romantic comedies were experiencing a slow and painful death. Once the go-to movie choice for friends and couples, the genre was slowly going flat at the box office. The plots were unoriginal, the leads stopped pushing the boundaries. Viewers preferred to stay home and wait for their favorites than risk a night out with a lack-luster (and day we say it… cheesy) film. Studios shied away from mid-budget films (think Legally Blonde and Pretty Woman) as they felt geared mainly towards women and put their budgets instead towards the huge blockbusters that could attract all audiences. It doesn’t help that You’ve Got Mail doesn’t garner billions of extra dollars in merchandise licensing deals.
The days of the romantic comedy were all but gone… until now! Until Netflix, that content creator behemoth, put Rom Coms back in our reality of content options in a a very under the radar way. In this blog, Hollywood Branded takes a look at how Netflix revived romantic comedies and what this means for brands for content partnership deals.