How To Break Into This Industry

At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.

A Million Eyeballs In A Heartbeat

We always talk about music videos being one of the most effective platforms for brands.  Why?  Because these videos live forever online and are replayed for years after their debut.  The brand exposure just never dies. But how actually does the brand ultimately get the exposure?

There are a ton of questions:  How do these partnerships come about? Do the brands approach the artist? Does the record label approach the brand? Is it done through the artist’s management? And what happens after the initial interest is confirmed from both parties? In this blog, Hollywood Branded provides an inside look into the benefits and how to get your brand in a music video from one of our own music video campaigns.  How it came to be, how it was filmed, and how we prepared the brand for the music video’s release.

A Look At How Brands Make It On Top TV Shows

When you watch a TV show you may notice a brand or two making an appearance on the screen. And in some cases, like in Silicon Valley's Hooli-Con episode, you may notice dozens.  So how does the production get all those brands to come together?  

It's not magic - it's product placement.  It's all about relationships with key decision makers on set, and knowing what the opportuntiies are. In this blog, Hollywood Branded walks you through a product placement case study and takes you behind the scenes of Silicon Valley to see how a fictional trade show comes to life.

A-List Celebrities No Longer Turn Up Their Nose

A major movie star deigning to star in a lowly TV series?  5 years ago heads would turn, and now this is no longer a shocker.  Before the advent SVOD - and let's face it - House of Cards and Kevin Spacey - it was a rare occurence as television was considered an inferior opportunity compared to films. However, for a multitude of reasons, Hollywood is really starting to change its stripes.

In this blog Hollywood Branded takes a look at some of the reasons why movie stars are agreeing to star in television shows, and provides indepth examples of some upcoming A-listers starring on the small screen this season.