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    Chloe Wang

    Recent Posts

    4 Case Studies Of Real-Time Viral Marketing Responses

    Posted by Chloe Wang on January 23, 2019 at 9:33 AM

    Showing Off Your Brand In Real Time

    With the help of Internet, everything's so much faster that we can message friends from the other side of the world in less than a second, video chat with families away from home, and we even check what's happening internationally in real time. For marketers, it means that every single event can now be an opportunity to improve the publicity of their products.

    Advertising is no longer just about putting up a commercial on TV or designing a billboard, but being able to respond to real-time events, which provides brands a chance to demonstrate the true "who is" of their brand. In this blog post, Hollywood Branded shares 4 examples of real-time viral marketing responses and provides insight into 4 case studies of successful viral campaigns.



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    Topics: Marketing Best Practices, Digital Marketing

    Animated Product Placement:  Audi And Spies In Disguise

    Posted by Chloe Wang on January 15, 2019 at 7:26 AM

    Is Self-Driven Car The Future Of Automobile?

    We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)

    However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    A Game of Holiday Branded Partnerships

    Posted by Chloe Wang on December 4, 2018 at 11:40 AM

    'Tis the Season of Ugly Christmas Sweaters

    Put away your scary home decor and put up some Christmas lights, because it's Christmas season again! Naturally one of the best parts of the Christmas season is ugly sweaters. They're comfy and dorky, and bring to mind the feeling of sitting around the fireplace, enjoying a cup of hot chocolate, and wearing fuzzy socks.

    And you know what else everyone is dying for? Game of Thrones. This year, Target presented us with Game of Thrones Christmas sweaters (Say what!?) and really, they're all you need. In this blog post, Hollywood Branded explores Target's new holiday branded partnership with Game of Thrones and how brands can benefit from similar partnerships.



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    Topics: Marketing Best Practices

    Top 5 Celebrity Endorsements

    Posted by Chloe Wang on November 2, 2018 at 5:01 PM

    Dwayne Johnson Tops Rankings For Celebrity Endorsement Among Actors

    Did you know there's a way to rank how successful a celebrity endorsement is in quantifiable metrics? Spotted, a data and research provider focused on the celebrity endorsement space, recently ranked actors with brand partnership from the best to the worst based on the success of their campaigns.

    Interestingly, the result shows that the average age among the best was 40, while the worst was only 28, suggesting that consumers trust older actors more than younger ones. In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner.



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    Topics: Celebrity Initiative

    Case Study: The Strategic Use of Controversial Celebrity Endorsement

    Posted by Chloe Wang on October 11, 2018 at 3:49 PM

    Nike's Latest Ad Campaign

    It's common knowledge that one of the most effective marketing tactics for brand advertising has always been through celebrity endorsement. However, when choosing which celebrity to work with, companies have to be extremely careful, since controversial celebrities can backlash on the brand image. Nike announced Colin Kaepernick as a major part of its 30th anniversary for the “Just Do It” campaign at the beginning of September. It soon led to several boycotts nationwide – a Rhode Island town council even approved a nonbinding resolution to boycott Nike products (although it was revoked a week after due to the widespread backlash).

    Despite the outrage of some consumers (with extreme reactions, such as burning their Nike shoes), Nike’s sales, in fact, has increased 31% from Sunday through Tuesday over Labor Day. In this blog, Hollywood Branded shares what impact Nike's latest ad campaign had on the brand and discusses how it succeeded with its controversial celebrity endorsement.



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    Topics: Celebrity Initiative, Public Relations

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