Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
1,700+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Top 5 Branded Partnerships With Game of Thrones
Strategic Partnerships
April 26, 2019
Hollywood Branded will show you how HBO and Game Of Thrones have collaborated with brands to produce what we consider the top 5 branded partnerships to end Games Of Thrones
Dumisa Moyo
Dumisa Moyo
5 min read
Anime Licensing: Hulu And Funimation's Market Domination
Creative Content
April 10, 2019
Hollywood Branded will explore how Hulu and Funimation plan to take over the Anime market.
Dumisa Moyo
Dumisa Moyo
4 min read
Using Engagement Metrics The Right Way: Success Through Facebook
Social Media Strategy
February 22, 2019
Hollywood Branded explains how to use engagement metrics to achieve business success through Facebook.
Dumisa Moyo
Dumisa Moyo
4 min read
How Entertainment Is A Growing Market For Branded Content Media Advertisers
Branded Content
February 12, 2019
Hollywood Branded discusses how media outlets are becoming production content producers, and what brands need to know to navigate the space.
Dumisa Moyo
Dumisa Moyo
4 min read
Engagement On Trial: The Pros And Cons Of Engagement Data
Social Media Strategy
January 16, 2019
Hollywood Branded examines the pros and cons of engagement data to determine the best metrics to analyze social media success.
Dumisa Moyo
Dumisa Moyo
3 min read
Using Technology You Have To Increase Sales: RFID Strategies Part II
Hollywood Branded Insight
December 18, 2018
Hollywood Branded examines and discusses 3 examples of using older technology to market effectively today with RFID.
Dumisa Moyo
Dumisa Moyo
4 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.