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    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    How Girls Trip Product Placement Partnership With Essence Festival Led To Massive Box Office Success

    Posted by Dumisa Moyo on May 29, 2018 at 8:59 AM

    How Product Placement Drove Box Office Viewership

    Here’s a known fact...the film industry is massive; the money being handled within it is vast, but the willingness to take marketing risks is often low. This is not the case with film producers such as Will Packer, who actually encourages his team to build marketing strategies into the heart of his films.

    With Girls Trip, this marketing strategy included a secondary storyline that was a true product placement extravaganza for one brand, which in turn, helped catapult the film into international box office success. In this blog, Hollywood Branded walks through how Girls Trip's product placement partnership with Essence Festival led to massive box office success for the film.    

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    Topics: Product Placement & Branded Content

    Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 2

    Posted by Dumisa Moyo on May 22, 2018 at 9:26 AM

    In part one of this two part blog, we explained the conception and rise of Toonami. Now, we’ll explain how the Turner Broadcasting TV block solidified themselves as the Western voice of anime culture, and frankly, underground urban culture as a whole.

    And that culture is incredibly strong - and one brands need to keep in mind, as it managed to bring back to life a brand through the power of social media.  In part two of this blog case study, Hollywood Branded will conclude the innovative methods that Cartoon Network’s Toonami employed to strategically use anime to market their brand. 

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    Topics: Social Influencers, Product Placement & Branded Content

    Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 1

    Posted by Dumisa Moyo on May 16, 2018 at 10:38 AM

    Leveraging Anime To Build A Brand

    Good news anime marketing fans! The industry of Japanese animation's influence on Western culture has has been quiet in its growth; but it has, nonetheless, become a colossal commodity that owes a great deal of thanks to one television network in particular - Toonami.  

    Turner Broadcasting’s programming block Toonami has popularized some of the most influential and critically acclaimed anime titles to date. For many English speaking fans, the word “anime” first became a household term after being exposed to this specific broadcasting brand -- unless you were exposed to the classic Speed Racer. In fact, Toonami's innovative approach to marketing their content could be adopted by your agency or brand, and brands can consider how to strategically partner with anime projects to target a very engaged viewer. In part one of this two part blog case study, Hollywood Branded will show you how Toonami strategically used anime to market their brand. 

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Content Marketing Part 2: Three Successful Content Marketing Strategies

    Posted by Dumisa Moyo on April 27, 2018 at 9:56 AM

    Content Marketing Is The New Way To Get Customers

    If you read part one of this two part blog, then congratulations! You now know the many ways not to advertise your brand; simply put, stop advertising and start creating content that brings people to you - wanting more. We even offered insight into first steps to take in adopting content marketing as your primary strategy.

    Well, it's now time to offer some solutions to help you become the Master and Commander of content marketing. From videos, photos, podcasts, to blogs, content marketing is a sure fire way to grab your targeted audience's preciously limited time.  In this blog, Hollywood Branded reveals three successful content marketing strategies that were major hits with consumers. 

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    Content Marketing Part 1:  An Intro to Content Marketing And Why Brands Need It To Survive

    Posted by Dumisa Moyo on March 29, 2018 at 9:58 AM

    A Brand's Online Presence Means Everything

    Many companies have forged what they believe to be a formidable presence online, while other companies are still scratching their heads in sheepish astonishment at their own lack of online presence and know how. This digital footprint goes beyond the traditional digital advertising world of banner ads and pre-roll videos -- into what is known as content marketing.

    In fact, content marketing is helping those companies that are so successful in growing their audiences by the thousands, and they are using techniques that are completely doable by any brand. Much more easily than many brand marketers may even suspect.  In part one of this two part blog, Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing, and why brands need content marketing to survive.

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    Topics: Social Media Strategy, Creative Content

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